Next local branch, virtual branch and regional events

As we have not been able to attract enough members to some of our local events, CIM Northamptonshire's committee has created a CIM Virtual Branch on LinkedIn. If you are a member of LinkedIn, please join the group here

Following a break, CIM Northamptonshire's next two events are shown in the posting below and on the CIM Events Pages.

The first will be in Northampton on 22ndMay 2013, helping you to "Find out where social media fits in the new customer-driven marketing mix"

The second will be a "Survive and thrive" afternoon event on 6th June 2013 at the University of Northampton, Sunley Management Centre.

If you have any questions, please post them on this blog or on the CIM Virtual Branch on LinkedIn.

22 May 2013 - Northampton - Social Media - The rise of marketing 2.0

Find out where social media fits in the new customer-driven marketing mix through this interactive workshop

Adam Naisbitt
Collingtree Suite
Holiday Inn Express
Loakes Close, Grange Park
United Kingdom

Where does social media fit in today's marketing mix?
Is it right for every business?
Is it just another fad? 

Social media has enabled customers to change the rules of marketing forever, and businesses not knowing how to engage in a post-social media world risk losing customers they never knew they had.

This practical session takes you through how the developments have:
• Changed people's purchasing habits.
• Impacted on traditional marketing.
• Shown the importance of social media as a key marcomms tool.

We all know what social media is, and we know that it's something we should be involved with. However, are we as productive as we could be? Do you feel that your campaigns are working for you in the way you want? Do you have questions about the practical side of using these tools or setting up your business on the various applications? Do you want to know how you can make sure you are reaching your target audience - and making an impact?

Following the session speaker, there is a quality hands on Q&A, with Dr Digital experts, to diagnose and support your use of social media. Areas covered are Twitter (generate conversations that build rapport and drive traffic), Facebook and LinkedIn (their importance for business).

WiFi is available at the venue. We recommend you bring your laptop (not tablet) to access your social media accounts as you can work directly with one of our experts to resolve your queries.

The Dr Digital experts for this session are Adam Naisbitt of Cooper Banks MacKenzie, Shelley Rostlund of Social Intelligence and Lilach Bullock of Sociable.

Adam Naisbitt is a text-book serial entrepreneur. For over fifteen years, Adam has been at the forefront of bringing marketing and technology together. His work in this arena has been featured in business press ranging from the London Evening Standard and the Wall Street Journal. Last summer, the BBC voted Adam Naisbitt's team the second best social media team in the world.

Adam’s unique blueprint for online marketing is now used by businesses ranging from solo-entrepreneurs to multi-million pound chains across the country.  It has also driven the success of projects such as 2012TicketAlert, a social media based service which grew to over 100,000 followers and reached 2.5 million people over the three weeks of London 2012 Olympics.

Alongside his commercial work, Adam is passionate about investing into social projects and his company is currently driving and funding projects tackling problems in education, business training and unemployment.

7 February 2012 at The University of Buckingham: Northamptonshire CIM presents:

All you wanted to know about social media, but were afraid to ask

A briefing on social media and update on the latest developments by Graham Jones

Graham Jones is very well qualified to address the challenging title of this event. He is a professional speaker, psychologist, consultant and author who specialises in the way we use the internet. He uses that knowledge to help businesses make more money online by ensuring that what they do on the internet truly connects with real people. He has written 26 business books and is an award winning writer. He has also been running workshops and speaking on the conference circuit since he set up his own business in 1984.

Graham is a qualified psychologist and a member of the British Psychological Society. He is also a Fellow of the Professional Speakers Association.

Graham is regularly asked to be a commentator or interviewee for many media outlets. You may hear him interviewed on the radio or see him quoted in newspapers and magazines. You can also check out his Wikipedia entry and website, before seeing, hearing and talking with him at this important CIM Northamptonshire event.

University of Buckingham
Business School
Hunter Street
MK18 1EG

Registration: 18:30
The event will start at 19:00 and will finish by 21:00.
This is a CPD category 10 event.

Price information

Member: £10.00
Studying Member: £  5.00
Student: £  5.00
Guest: £20.00

Tea and coffee will be available.
If you have any special requirements please contact the events team.
Please book online for this event
If you cannot do so please call The Chartered Institute of Marketing on 01628 427340

14 December 2011 - Northampton - Build the value of your sales prospect list

How to survive and thrive in difficult times

The survive and thrive programme is a series of CIM practical skills initiatives, designed to help companies retain existing customers and attract new business.

Whether you have a start-up enterprise in mind or you are an owner/manager of an existing business or a sales and marketing person responsible for business development, you will need to invest time in prospecting for profitable accounts. Insightfully, effectively and efficiently knowing what data to collect is the key to improving sales conversion rate and building a profitable customer base.

Keith Barlow is a highly experienced key account manager who has won single deals in access of £1.5 million. He advises SMEs on how best to improve sales through the use of proven tools that enhance team performance.

Speaker: Keith Barlow
Starts:14:00    Finishes: 17:00
The Hunsbury Hill Centre
Harksome Hill
United Kingdom
3.0 hours
This is a CPD category 2 event.

Price information

Member: £49.00
Studying Member: £49.00
Student: £99.00
Guest: £99.00

If you have any special requirements please contact the events team.

Please book online for this event:
If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.

29th September 2010 - Silverstone's Marketing Strategy (and a chance to win a "Ferrari Driving Experience" worth £249)

Do you want hear Silverstone's management talk about their marketing strategy, now that F1 is back, tour the expanded circuits AND have a chance, in a business card draw, to win a "Ferrari Driving Experience" worth £249? See:

Well, you can do all three if you book now for CIM Northamptonshire's Regional Event at Silverstone on 29 September 2010. Places are limited, so please book as soon as possible to avoid disappointment.

This exciting regional event will start with a tour of the circuit and all its new facilities, followed by Silverstone's management presenting their marketing management strategy, now that F1 is back.

The presentation will include:

  • Original marketing management objectives.
  • Challenges for a commercial/club organisation.
  • Working with stakeholders and regional government organisations.
  • Current stages of development and plans for the future.
The presentation will be followed by a Q&A session.

You will also have a chance to win a "Ferrari Driving Experience" worth £249 in a Business card draw.

Date: 29/09/2010
Time:17:30 to 20:30
CPD Hours: 2.0

Silverstone Circuit
NN12 8TN

Host: Northamptonshire CIM

Price information:
Member:                 £30.00
Studying Member:  £20.00
Student:                  £40.00
Guest:                     £40.00

Booking information:
If you cannot do so, please call The Chartered Institute of Marketing on 01628 427340.

17th March 2010 - Northampton - Practical Social Media Marketing plus Undergraduate Student Mentoring Exhibition

This unusual event, now in its second year, comprises of two sessions.

18:15 Session One

Give something back and help develop new marketing talent. The University of Northampton's Advertising, Design and PR Professional Practice student exhibition is your opportunity chat to students and see how they are developing knowledge and skills directly relevant to the communications industry. See them pitch themselves to you and your feedback, expertise and insight will of be of great benefit to the students and enable them to develop professionally. You may even find a great intern or future employee.

Light buffet

19.15 Session Two

Learn from expert digital agency TEQUILA\London about the practical aspects of social media marketing. This session will look at where to start with social media - Twitter, Facebook, LinkedIn, blogs etc.; what's most useful for B2B organisations versus B2C companies; basic guidelines; what's new on the block; and whether a social media policy is needed.

Speaker: Chris Spencerley - Group Account Director at TEQUILA\London.

Registration 18:00, the event begins at 18:15 and finishes at 20:30.

Price informationMember: £8.00 Studying Member: £8.00 Student: £0

For further information and to book please visit here or please call The Chartered Institute of Marketing on +44 (0)1628 427340.

The event is being held at:

The Atrium, Rockingham Library
University of Northampton
Park Campus
Broughton Green Road
United Kingdom

CIM Regional Events

CIM Regional Events
CIM events events are a great way to share best practice and network with like-minded professionals. Discover what's happening in your region.

Download a copy of the events brochure here

19th November 2009 - Northampton - Fateful attraction - or how to align employer and personal branding


How do you know that your values match a potential employer's values?

Organisations are increasingly focusing on employer brand, both as a way of competing effectively in the labour market and also to drive employee loyalty through effective recruitment, engagement and retention practices. Just as marketers seek to understand their customers, HR people benefit from gaining 'employee insight' to inform HR strategy, influence the design of internal communication strategies and design effective people management initiatives.

This raises some important questions: do organisations know they are attracting the type of person that fits with their values, culture and purpose? When applying for a job, does an individual know that their values, purpose and motivations fit with those of their prospective employer?

The answer is not as clear cut as a simple yes or no even though a lot of research is probably done on both sides of this equation: yet in instances when one side gets it wrong, a lot of physical and emotional disruption is caused; and that is before the financial cost is counted. If benefits are to be reaped from employer branding, it is crucial that there is collaborative working between HR specialists and colleagues in marketing and internal communications functions.

The Myers-Briggs Type Indicator (MBTI) is a personality profiling tool based on preferences which enable you to assess your psychological type; and some interesting work has been done with MBTI to assess organisations in a similar way.

This workshop explores the MBTI at both an individual and organisational level and links with the notion of employer branding.

Workshop content:

* Introduction to the MBTI framework
* Understanding type - personal perspective
* Understanding type - organisational perspective
* Employer branding

The intention of the workshop is to inform, encourage discussion and debate. Participants will be encouraged to share their experience and examples and will be offered a 50% discount on a personal MBTI profiling questionnaire and feedback session which is normally priced at £120 plus VAT.

Workshop delivered by Level Seven (UK) Limited, a Northampton-based talent and leadership development consultancy.

When: 19th November 2009

Where: Holiday Inn, Northampton

How to Book: Visit the CIM website
here or call (0)1628 427340

This event attracts 2 hours CPD

16th September 2009 - Northampton - The missing link between direct mail and the internet


The missing link between direct mail and the internet Marketing one to one delivers real results!

The problem:
Summer 2007, response rates and overall return on investment (ROI) from all Moneypenny direct mail campaigns were dramatically dropping despite introduction of external agency experts. There were no quantifiable or tangible measures of the relationship between online and offline marketing.

Moneypenny was blind and had limited opportunities to learn what was causing the slide. Agencies had no real answers. Direct mail generated a high volume of internet traffic, but a low volume of clients and the question was why. We needed to know more, a lot more, fast. We required a different, unique approach that combined education about the product with a sales opportunity, and an increased ROI on the £650k direct marketing budget.

Moneypenny required a method of:
a. Increasing offline responses
b. Measuring the online education journey
c. Presenting different scenarios to specific individuals and sectors
d. Measuring the EXACT impact online of offline activity
e. Converting ‘educated’ visitors who don’t initiate contact
f. Increasing ROI

The solution
Combining the impact of personalised direct mail with a truly personalised online tool. Prospective clients view a personalised website that reflects their individual and their sector’s needs. Moneypenny learns from each individual visitor exactly what their journey and preferences are and responds accordingly.

Using technical expertise from the US, database driven variable text and imagery, Moneypenny has overcome the anonymity of direct mail campaigns and now speaks directly to its prospects, concentrating just on their own specific needs and wants.

Speaker: Rachel Clacher, co-founder, Moneypenny. Moneypenny is the UK’s leader in telephone answering and outsourced reception services. Established in 2000 by brother and sister team Ed Reeves and Rachel Clacher, today it looks after four million calls a year calls for over three thousand businesses of all shapes and sizes across the UK.

Rachel Clacher



Holiday Inn,
Bedford Road

For further information and to book please visit or contact

10th June 2009 - Loughborough - Take it to the world - The power of exporting

The Chartered Institute of Marketing and UK Trade and Investment East Midlands are proud to present an opportunity for members and guests to attend this high profile masterclass in International Marketing.

Many hail exporting as a leading driver in terms of business recovery from the current financial climate. This flagship event for the East Midlands held in World Trade Week gives companies an unrivalled opportunity to discover what potential they have in the worldwide marketplace and discover what help is available to develop their international trade potential.

Hear from a range of guest speakers including Allyson Stewart-Allen who have a proven record of international success - and attend masterclasses aimed at giving useful tips on how to succeed overseas. The day will involve keynotes, smaller working groups, an exhibition incorporating an international departure lounge with country desks full of specific market information.

For more details, click here.

Who should attend?
Business owners and marketing personnel from businesses who are already trading overseas or who think their business has an export potential and wish to find out more.

09:30 to 16:00
CPD Hours:
Sir Denis Rooke Building
Holywell Park
Loughborough University
LE11 3TU

Location map

Price information
Member: £25.00
Studying Member: £25.00
Student: £30.00
Guest: £30.00

The event includes lunch, refreshments and networking opportunities.

Please book online for this event.

If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.

28th April 2009 - Northampton - How to evolve a brand with heritage - The Avon Cosmetics Story

Avon is the world's leading direct seller of beauty and related products, and with a global annual turnover of $8 billion it is truly one of the world's superbrands. Avon markets its products to women in more than 100 countries via it's five million independent sales representatives - often fondly known as the Avon Lady. The roots of Avon can be traced back to 1886, and staying true to this heritage whilst balancing the desire to continually evolve the brand, is a challenge the company and its marketers work at to ensure it remains relevant in today's society and continues to keep its store fresh and exciting, without alienating its core audiences.
This fascinating case study from two experienced senior marketers from Avon will highlight some of the key strategic branding lessons that will inform, entertain and motivate aspiring and experienced marketers alike.

Speakers: Kirsty Colburn and Brendan Healey

Kirsty Colbourne is Head of Category Marketing for Avon Cosmetics and has worked in various senior management roles throughout the marketing team including the international division, and as a member of the team opening new markets in many Central and European countries. Kirsty has also worked leading the communications and incentives team who work closely with the sales group to keep representatives informed and excited about key marketing initiatives. Kirsty now heads up the newly devised marketing strategy and business development unit which aspires to keep feeding fresh and new ideas into the marketing team to help Avon maintain and grow its market share.

Brendan Healey is Marketing Strategy and Brand Development Manager at Avon. For the last eight years Brendan has worked across many of the different functions within the marketing group including the campaign marketing, and brand across most of the beauty categories including brand manager on fragrance where he delivered one of the biggest launches to date for Avon UK with the new Christian Lacroix - Rouge and Noir fragrances.

CPD Hours:
Holiday Inn Northampton,
Bedford Road,

Location map

Member: £9.80
Studying Member: Free
Student: £9.80
Guest: £14.70

Please book online for this event.
If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427120

British Blog Directory.