CIM Regional Events

CIM Regional Events

CIM events events are a great way to share best practice and network with like-minded professionals. Discover what's happening in your region.

Download a copy of the events brochure here

The missing link between direct mail and the internet

PLEASE NOTE THIS EVENT HAS HAD TO BE CANCELLED - SORRY FOR ANY INCONVENIENCE

The missing link between direct mail and the internetMarketing one to one delivers real results!

Speaker: Rachel ClacherDate: 16/09/2009Time: 18:30

Venue:
Holiday Inn,
Northampton
Bedford Road
Northampton
NN4 7YF
United Kingdom

The problem:
Summer 2007, response rates and overall return on investment (ROI) from all Moneypenny direct mail campaigns were dramatically dropping despite introduction of external agency experts. There were no quantifiable or tangible measures of the relationship between online and offline marketing.

Moneypenny was blind and had limited opportunities to learn what was causing the slide. Agencies had no real answers. Direct mail generated a high volume of internet traffic, but a low volume of clients and the question was why. We needed to know more, a lot more, fast. We required a different, unique approach that combined education about the product with a sales opportunity, and an increased ROI on the £650k direct marketing budget.

Moneypenny required a method of:
a. Increasing offline responses
b. Measuring the online education journey
c. Presenting different scenarios to specific individuals and sectors
d. Measuring the EXACT impact online of offline activity
e. Converting ‘educated’ visitors who don’t initiate contact
f. Increasing ROI

The solution
Combining the impact of personalised direct mail with a truly personalised online tool. Prospective clients view a personalised website that reflects their individual and their sector’s needs. Moneypenny learns from each individual visitor exactly what their journey and preferences are and responds accordingly.

Using technical expertise from the US, database driven variable text and imagery, Moneypenny has overcome the anonymity of direct mail campaigns and now speaks directly to its prospects, concentrating just on their own specific needs and wants.

Speaker: Rachel Clacher, co-founder, Moneypenny.Moneypenny is the UK’s leader in telephone answering and outsourced reception services. Established in 2000 by brother and sister team Ed Reeves and Rachel Clacher, today it looks after four million calls a year calls for over three thousand businesses of all shapes and sizes across the UK.

Registration is at 18:30, the event begins at 19:00 and finishes at 21:00.

For further information and to book please visit http://www.cim.co.uk/ or contact cimevents@cim.co.uk

10th June 2009 - Loughborough - Take it to the world - The power of exporting

The Chartered Institute of Marketing and UK Trade and Investment East Midlands are proud to present an opportunity for members and guests to attend this high profile masterclass in International Marketing.

Many hail exporting as a leading driver in terms of business recovery from the current financial climate. This flagship event for the East Midlands held in World Trade Week gives companies an unrivalled opportunity to discover what potential they have in the worldwide marketplace and discover what help is available to develop their international trade potential.


Hear from a range of guest speakers including Allyson Stewart-Allen who have a proven record of international success - and attend masterclasses aimed at giving useful tips on how to succeed overseas. The day will involve keynotes, smaller working groups, an exhibition incorporating an international departure lounge with country desks full of specific market information.

For more details, click here.


Who should attend?
Business owners and marketing personnel from businesses who are already trading overseas or who think their business has an export potential and wish to find out more.


Date:
10/06/2009
Time:
09:30 to 16:00
CPD Hours:
5.0
Venue:
Sir Denis Rooke Building
Holywell Park
Loughborough University
Loughborough
Leicestershire
LE11 3TU

Location map

Price information
Member: £25.00
Studying Member: £25.00
Student: £30.00
Guest: £30.00

The event includes lunch, refreshments and networking opportunities.

Please book online for this event.

If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.

28th April 2009 - Northampton - How to evolve a brand with heritage - The Avon Cosmetics Story

Avon is the world's leading direct seller of beauty and related products, and with a global annual turnover of $8 billion it is truly one of the world's superbrands. Avon markets its products to women in more than 100 countries via it's five million independent sales representatives - often fondly known as the Avon Lady. The roots of Avon can be traced back to 1886, and staying true to this heritage whilst balancing the desire to continually evolve the brand, is a challenge the company and its marketers work at to ensure it remains relevant in today's society and continues to keep its store fresh and exciting, without alienating its core audiences.
This fascinating case study from two experienced senior marketers from Avon will highlight some of the key strategic branding lessons that will inform, entertain and motivate aspiring and experienced marketers alike.

Speakers: Kirsty Colburn and Brendan Healey

Kirsty Colbourne is Head of Category Marketing for Avon Cosmetics and has worked in various senior management roles throughout the marketing team including the international division, and as a member of the team opening new markets in many Central and European countries. Kirsty has also worked leading the communications and incentives team who work closely with the sales group to keep representatives informed and excited about key marketing initiatives. Kirsty now heads up the newly devised marketing strategy and business development unit which aspires to keep feeding fresh and new ideas into the marketing team to help Avon maintain and grow its market share.

Brendan Healey is Marketing Strategy and Brand Development Manager at Avon. For the last eight years Brendan has worked across many of the different functions within the marketing group including the campaign marketing, and brand across most of the beauty categories including brand manager on fragrance where he delivered one of the biggest launches to date for Avon UK with the new Christian Lacroix - Rouge and Noir fragrances.


Date:
28/04/2009
Time:
18:30
CPD Hours:
1.5
Venue:
Holiday Inn Northampton,
Bedford Road,
Northampton
NN4 7YF

Location map

Prices
Member: £9.80
Studying Member: Free
Student: £9.80
Guest: £14.70

Please book online for this event.
If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427120

18th March 2009 - Northampton - The role of digital in business today

Meet the future of marketing communications!

The University of Northampton's advertising, design and PR professional practice student exhibition is your opportunity to see how students are developing knowledge and skills directly relevant to the communications industry. Your feedback, expertise and insight will of be of great benefit to the students and enable them to develop professionally.

Following the exhibition, Andy Peppiatt, Digital Group Account Director at the digital agency TEQUILA\London will explain all about digital in business in the first annual marketing lecture.

• What is the role of the website in a new customer experience?
• Where do digital strategies fit with managing existing customer contacts?
• Why should I worry about how my brand is represented online?
• Will social media marketing live or die?

Venue:
The Atrium, Rockingham Library
University of Northampton Park Campus
Broughton Green Road
Northampton
NN2 7AL
Location map of the venue.

Start Time: 18:15
CPD Hours: 2.5

Prices:
Members: £7.30
Studying Members: Free
Student Non-Members: Free
Guests: £14.70
Price includes light buffet and refreshments

Book Online Now

If you cannot book online please call The Chartered Institute of Marketing on
+44 (0) 1628 427340

29th January 2009 - Northampton - Marketing in the 21st century: a new approach

Frustrated at the way the traditional methods of marketing and selling are being taught and conducted within the workplace, Grant Leboff formalised his own sales philosophy and sales therapy, creating a new marketing and sales methodology for the 21st Century.

As the Managing Director of two companies, Grant puts what he says into practice, every day. Phone Intelligence Ltd is a business-to-business telemarketing company. Its services include market research, appointment making and lead generation, as well as training and consultancy in the telemarketing arena.

The Intelligent Sales Club Ltd provides sales and marketing support to business owners through seminars, training and resource materials. It also provides consultancy, helping companies build brands and refine their sales message and approach and determine their best routes to market.

• Every business is a sales organisation
  
• Without sales there are no customers
  
• Without customers there is no business
  
• What's your strategy for winning business?

Speaker - Grant Leboff
Grant spends a significant amount of time giving talks about sales and marketing for a variety of business groups. He also is a regular contributor to many business magazines and newspapers. His first book, Sales therapy: effective selling for the small business owner was in Amazon's top 10.

Venue:
Holiday Inn
Northampton
Bedford Road
Northampton
NN4 7YF

Location map of the venue

Start Time: 18:30

CPD Hours: 1.5

Price:
Members: £7.30
Studying Members & Student Non-Members: Free
Guests: £14.70

Price includes refreshments and sandwiches


Book online at: http://www.cim.co.uk/NewsAndEvents/Events/EventBookingForm.aspx?objectID=24316

or telephone: (01628) 427340

27th November 2008 - Northampton - Can your brand see you through a downturn in the economy?

Brand guru Mike Skidmore's compelling seminar will look at how to use your brand as a focus for driving customer retention and departmental performance. It will help you to position the economic downturn as an opportunity, rather than a threat within your business, in order to build momentum for action.

The seminar will cover:
* Developing a positive 'recession' strategy to fight back and build enthusiasm for changes
* Talking to clients - how to reassure them and win support for more business, by undertaking a pro-active research and performance improvement programme
* Brand and internal engagement - how to win over the doubters and focus effort
* Departmental co-operation and silo issues - how to address team purpose and bring everyone closer to customers and their needs

Venue:
Holiday Inn Northampton
Bedford Road
Northampton
NN4 7YF

Location map of the venue

Start Time:
18:30

CPD Hours:
1.5

Price:
Members: £10.00
Studying Members & Student Non-Members: Free
Guests: £15.00

Price includes refreshments and sandwiches

15th July 2008 - Wellingborough - ‘The awesome power of exhibitions and live events’

CIM Northamptonshire is pleased to announce an interesting workshop in July that will reveal the secrets of exhibiting success and achieving great return on investment.

Our two speakers will provide you with leading edge approaches to exhibition planning and strategy development.

Trevor Foley, Chief Executive of the Events Industry Alliance
and
Paddy Power, Account Director and Head of Training, Nimlok Ltd

This practical workshop will include:
Ø Stand design and build
Ø Setting objectives
Ø Planning your participation
Ø Best practice in staffing your stand effectively
Ø Lead generation and follow up techniques
Ø Budget setting
Ø Delivering ROI
Ø Training tools to take back to your office

So if you are a first timer or seasoned exhibitor, this workshop is for you.

There will be a prize draw for a banner stand, donated by Nimlok Ltd, with graphics donated by Nutshell Creative Marketing Ltd.


Note:
Lunch is included and an option to tour the facilities of Nimlok Ltd, who are the leading single source provider for the exhibition and display industry.

Date:
15th July 2008

Time:
9.30am for 9.45 start

Venue:
Nimlok Ltd, Booth Drive, Park Farm, Wellingborough, Northants NN8 6NL

Prices:
Members £15, Guests £20


You can book for this excellent workshop on the CIM events web page or call the CIM Events Team on 01628 427120.

13th May 2008 - Northampton - Killer Presentations Workshop

Following the very successful evening event last autumn, Chas Williams will be leading a half day workshop on how to produce and deliver effective presentations which will engage your audience.

Have you ever wondered how simple changes to your PowerPoint presentation could have a big impact on its success?

Have you got a business pitch or important presentation coming up? Will yours kill your competition and/or your audience?

If you use PowerPoint, then this Killer Presentations Workshop will be the most valuable half-day event you attend this year.

How many companies actually measure the 'effectiveness' of their presentations? We estimate that only around 5% of companies are able to answer this. Our research shows that most companies believe that their material is 'good' and is 'likely to be as good as their competitors'. But is that really good enough?

Have you ever wondered how simple changes to your presentation could have a big impact on its success? Do you really know what makes an effective presentation? In the past, you may have received training on how to deliver a presentation but chances are you won't have been given PowerPoint Effectiveness training.

The Killer Presentations Workshop is unlike any other. It focuses on what is effective on slides and why - based on academic research and experience. Why not send us some samples of your current material and we can provide feedback in the session?

Who will benefit from the Workshop?
* Marketing and support staff who prepare presentations for themselves or others
* Sales professionals who want to improve the success rate of their presentations
* Communications managers
* Analysts and Specialists who inform others or seek approval for projects

By attending, you will learn how to produce and deliver effective presentations which will engage your audience. You will instantly improve your ability to transform average presentations into 'Killer Presentations' - those that have visual impact, high recall and create bottom-line results.
After all, a memorable presentation can make the difference between you winning and losing an order, gaining acceptance of an idea or failing, or creating a meaningful exchange of information rather than misunderstanding.

During the workshop you will work on your own PowerPoint presentation and take away a much improved version. You will also hear real case study examples and take away ideas that you can implement right away. Delegates will be given the knowledge and methodology to create, and opportunities to deliver, presentations in an easy to use and ground-breaking format that re-defines the fundamentals of great presentations.

The workshop format focuses on how to:
* develop and structure compelling messages
* initiate the visualisation process
* increase audience retention through synchronised visual communication
* present a seamless flow of visual information

Note:
Places are restricted due to the intensity of the session, so we advise you to book early to secure your place.

Date:
Tuesday 13th May 2008

Time:
09:00 - 12:30

Venue:
Sunley Management Centre
University of Northampton
NN2 7AL

Prices:
CIM Member £35
CIM Student & Student £35
Guest £45

You can book on:
http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=18577

22nd April 2008 - "Marketing for Small Businesses Conference" and Workshops - CANCELLED

An opportunity for small business leaders and practitioners, seeking new inspirations to improve their sales and profitably. Our four conference speakers are highly qualified marketers who specialise in helping small businesses to grow:

• Targeting profitable customers - Richard Allsop: http://www.strategicbusinesspartnership.com/
  
  
• Why selling doesn’t work any more - Grant Leboff: http://www.intelligentsalesclub.com/
  
  
• Promoting your business through PR - Peter Crowe: http://www.ceres-pr.co.uk/
  
  
• Internet marketing on a shoestring - Susan Hallam: http://www.shcl.co.uk/
  

The morning session will begin at 09:15 and should finish by 13:00. For more information, please click here.

In the afternoon there will be associated workshops of 2.5 hours each, at an additional price, which will include a light sandwich lunch and afternoon refreshments. For more information, please click here.

Click here to book the morning conference before Easter (21 March) and receive an “early bird” discount of £10 per delegate.

or call event bookings at 01628 427120