Next local branch, virtual branch and regional events

As we have not been able to attract enough members to some of our local events, CIM Northamptonshire's committee has created a CIM Virtual Branch on LinkedIn. If you are a member of LinkedIn, please join the group here

Following a break, CIM Northamptonshire's next two events are shown in the posting below and on the CIM Events Pages.

The first will be in Northampton on 22ndMay 2013, helping you to "Find out where social media fits in the new customer-driven marketing mix"

The second will be a "Survive and thrive" afternoon event on 6th June 2013 at the University of Northampton, Sunley Management Centre.

If you have any questions, please post them on this blog or on the CIM Virtual Branch on LinkedIn.

16th September 2009 - Northampton - The missing link between direct mail and the internet


The missing link between direct mail and the internet Marketing one to one delivers real results!

The problem:
Summer 2007, response rates and overall return on investment (ROI) from all Moneypenny direct mail campaigns were dramatically dropping despite introduction of external agency experts. There were no quantifiable or tangible measures of the relationship between online and offline marketing.

Moneypenny was blind and had limited opportunities to learn what was causing the slide. Agencies had no real answers. Direct mail generated a high volume of internet traffic, but a low volume of clients and the question was why. We needed to know more, a lot more, fast. We required a different, unique approach that combined education about the product with a sales opportunity, and an increased ROI on the £650k direct marketing budget.

Moneypenny required a method of:
a. Increasing offline responses
b. Measuring the online education journey
c. Presenting different scenarios to specific individuals and sectors
d. Measuring the EXACT impact online of offline activity
e. Converting ‘educated’ visitors who don’t initiate contact
f. Increasing ROI

The solution
Combining the impact of personalised direct mail with a truly personalised online tool. Prospective clients view a personalised website that reflects their individual and their sector’s needs. Moneypenny learns from each individual visitor exactly what their journey and preferences are and responds accordingly.

Using technical expertise from the US, database driven variable text and imagery, Moneypenny has overcome the anonymity of direct mail campaigns and now speaks directly to its prospects, concentrating just on their own specific needs and wants.

Speaker: Rachel Clacher, co-founder, Moneypenny. Moneypenny is the UK’s leader in telephone answering and outsourced reception services. Established in 2000 by brother and sister team Ed Reeves and Rachel Clacher, today it looks after four million calls a year calls for over three thousand businesses of all shapes and sizes across the UK.

Rachel Clacher



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