tag:blogger.com,1999:blog-64486293618944518952024-02-21T05:52:17.186+00:00CIM Northamptonshire BlogNews and comments from the Chartered Institute Marketing's (CIM) branch in Northamptonshire, England.Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.comBlogger31125tag:blogger.com,1999:blog-6448629361894451895.post-20876552020784911762013-05-20T19:17:00.003+01:002013-05-20T19:19:11.715+01:0022 May 2013 - Northampton - Social Media - The rise of marketing 2.0<h2>
<span style="background-color: red;"><span id="MainBodyContent_ContentPlaceHolderColumn1_LblSubTitle">Find out where social media fits in the new customer-driven marketing mix through this interactive workshop</span></span>
</h2>
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<span class="textLabelmed" id="MainBodyContent_ContentPlaceHolderColumn1_SpanSpeaker"><b>Speaker:</b></span>
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<span id="MainBodyContent_ContentPlaceHolderColumn1_LblSpeaker"> Adam Naisbitt</span>
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<span class="textLabelmed"><b>Date:</b> </span>
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<span id="MainBodyContent_ContentPlaceHolderColumn1_LblDate">22/05/2013</span></span>
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<span class="textLabelmed"><b>Time:</b></span>
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<span id="MainBodyContent_ContentPlaceHolderColumn1_LblTime">18:30</span>
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<span class="textLabelmed"><b>Venue:</b></span>
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<span id="MainBodyContent_ContentPlaceHolderColumn1_LblVenue">Collingtree Suite<br />Holiday Inn Express<br />Loakes Close, Grange Park<br />Northampton<br />United Kingdom<br />NN4 5EZ</span>
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<span class="textLabelmed"><b>Map Link:</b></span>
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<span class="textLabelmed"><a class="mainlink" href="http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=NN45EZ&mrt=all&jsv=107&ie=UTF8&ll=&z=16&iwloc=addr" id="MainBodyContent_ContentPlaceHolderColumn1_HrefMapLink" target="_blank" title="Google Map Link">Click here to view the map Link</a> </span>
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<span class="textLabelmed"><b>Host:</b></span>
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<span class="textLabelmed"><a class="mainlink" href="http://www.cim.co.uk/events/ukRegions/eMid/northamptonshire.aspx" id="MainBodyContent_ContentPlaceHolderColumn1_HrefHost" title="Host Link">Northamptonshire</a>
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<a class="mainlink" href="http://www.cim.co.uk/AddToCalendar.ashx?objectId=55329&type=E" id="MainBodyContent_ContentPlaceHolderColumn1_LnkAddToCalendar" target="_blank">Add to calendar: <img alt="Add to calendar" src="http://www.cim.co.uk/images/layout/Calendar_scheduleHS.png" style="border: 0px;" /></a>
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<span class="textLabelmed">Attachments:</span>
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<img alt="Attachment link" id="MainBodyContent_ContentPlaceHolderColumn1_Repeater_Attachments_ImgAttachment_0" src="http://www.cim.co.uk/Images/Layout/bullet_webpage.png" style="border: 0px;" />
<a class="mainlink" href="http://webfilestore.cim.co.uk//Events/3503_Delegate%20Instructions%20-%20Social%20media%20-%20The%20rise%20of%20marketing%202.0.pdf" id="MainBodyContent_ContentPlaceHolderColumn1_Repeater_Attachments_LnkAttachemnt_0" target="_blank">Delegate joining instructions</a>
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<span class="textLabelmed"><b>Description:</b></span>
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<span id="MainBodyContent_ContentPlaceHolderColumn1_LblDescription"></span><br />
Where does social media fit in today's marketing mix? <br />
Is it right for every business? <br />
Is it just another fad? <br />
<br />
Social
media has enabled customers to change the rules of marketing forever,
and businesses not knowing how to engage in a post-social media world
risk losing customers they never knew they had. <br />
<br />
This practical session
takes you through how the developments have:<br />
• Changed people's purchasing habits.<br />
• Impacted on traditional marketing.<br />
• Shown the importance of social media as a key marcomms tool.<br />
<br />
We
all know what social media is, and we know that it's something we
should be involved with. However, are we as productive as we could be?
Do you feel that your campaigns are working for you in the way you want?
Do you have questions about the practical side of using these tools or
setting up your business on the various applications? Do you want to
know how you can make sure you are reaching your target audience - and
making an impact?<br />
<br />
Following the session speaker, there is a
quality hands on Q&A, with Dr Digital experts, to diagnose and
support your use of social media. Areas covered are Twitter (generate
conversations that build rapport and drive traffic), Facebook and
LinkedIn (their importance for business).<br />
<br />
WiFi is available at
the venue. We recommend you bring your laptop (not tablet) to access
your social media accounts as you can work directly with one of our
experts to resolve your queries.<br />
<br />
The Dr Digital experts for this
session are Adam Naisbitt of Cooper Banks MacKenzie, Shelley Rostlund of
Social Intelligence and Lilach Bullock of Sociable.<br />
<br />
Adam
Naisbitt is a text-book serial entrepreneur. For over fifteen years,
Adam has been at the forefront of bringing marketing and technology
together. His work in this arena has been featured in business press
ranging from the London Evening Standard and the Wall Street Journal.
Last summer, the BBC voted Adam Naisbitt's team the second best social
media team in the world. <br />
<br />
Adam’s unique blueprint for online
marketing is now used by businesses ranging from solo-entrepreneurs to
multi-million pound chains across the country. It has also driven the
success of projects such as 2012TicketAlert, a social media based
service which grew to over 100,000 followers and reached 2.5 million
people over the three weeks of London 2012 Olympics.<br />
<br />
Alongside
his commercial work, Adam is passionate about investing into social
projects and his company is currently driving and funding projects
tackling problems in education, business training and unemployment.<span class="textLabelmed"><span id="MainBodyContent_ContentPlaceHolderColumn1_LblContactPhoneNo"><span class="skype_pnh_container" dir="ltr" tabindex="-1"><span class="skype_pnh_highlighting_inactive_common" dir="ltr"><span class="skype_pnh_text_span"></span></span> </span></span></span></div>
Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-68939987895250786082012-01-01T19:20:00.000+00:002012-01-01T10:28:57.762+00:007 February 2012 at The University of Buckingham: Northamptonshire CIM presents:<h1>
All you wanted to know about social media, but were afraid to ask</h1>
<br />
<h2>
A briefing on social media and update on the latest developments by Graham Jones</h2>
<br />
Graham Jones is very well qualified to address the challenging title of this event. He is a professional speaker, psychologist, consultant and author who specialises in the way we use the internet. He uses that knowledge to help businesses make more money online by ensuring that what they do on the internet truly connects with real people. He has written 26 business books and is an award winning writer. He has also been running workshops and speaking on the conference circuit since he set up his own business in 1984.<br />
<br />
Graham is a qualified psychologist and a member of the British Psychological Society. He is also a Fellow of the Professional Speakers Association.<br />
<br />
Graham is regularly asked to be a commentator or interviewee for many media outlets. You may hear him interviewed on the radio or see him quoted in newspapers and magazines. You can also check out his Wikipedia entry and website, before seeing, hearing and talking with him at this important CIM Northamptonshire event.<br />
<br />
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<tr><th scope="row" valign="top">Venue:</th><td><address>
University of Buckingham<br />Business School<br />Hunter Street<br />Buckingham<br />MK18 1EG</address>
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</tbody>
</table>
<br />
Registration: 18:30<br />
The event will start at 19:00 and will finish by 21:00. <br />
This is a CPD category 10 event. <br />
<br />
<h3 id="price">
Price information</h3>
<table cellpadding="0" cellspacing="0" class="eventDetails" id="eventPriceDetails" summary="Event details"><tbody>
<tr><th scope="row">Member: </th><td>£10.00</td></tr>
<tr><th scope="row">Studying Member: </th><td>£ 5.00</td></tr>
<tr><th scope="row">Student: </th><td>£ 5.00</td></tr>
<tr><th scope="row">Guest: </th><td>£20.00</td></tr>
<tr><td colspan="2"><br />
Tea and coffee will be available. <br />
If you have any special requirements please contact the events team.</td></tr>
<tr><td colspan="2">Please book online for this event <a href="http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44429">http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44429</a><br />
If you cannot do so please call The Chartered Institute of Marketing on 01628 427340</td></tr>
</tbody></table>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-37246368449124076072011-10-31T11:11:00.000+00:002012-01-01T10:26:55.240+00:0014 December 2011 - Northampton - Build the value of your sales prospect list<span style="font-size: x-large;">How to survive and thrive in difficult times</span><br />
<br />
The survive and thrive programme is a series of CIM practical skills initiatives, designed to help companies retain existing customers and attract new business. <br />
<br />
Whether you have a start-up enterprise in mind or you are an owner/manager of an existing business or a sales and marketing person responsible for business development, you will need to invest time in prospecting for profitable accounts. Insightfully, effectively and efficiently knowing what data to collect is the key to improving sales conversion rate and building a profitable customer base.<br />
<br />
Keith Barlow is a highly experienced key account manager who has won single deals in access of £1.5 million. He advises SMEs on how best to improve sales through the use of proven tools that enhance team performance. <br />
<br />
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<tr class="sys_bkgrd_shade"><th scope="row">Speaker:</th><td> Keith Barlow</td></tr>
<tr><th scope="row">Date:</th><td>14/12/2011</td></tr>
<tr class="sys_bkgrd_shade"><th scope="row">Time:</th><td>13:30</td></tr>
<tr class="sys_bkgrd_shade"><th scope="row">Starts:</th><td>14:00 <strong>Finishes:</strong> 17:00</td></tr>
<tr><th scope="row" valign="top">Venue:</th><td><address>
The Hunsbury Hill Centre<br />Harksome Hill<br />Northampton<br />Northamptonshire<br />NN4 9QX<br />United Kingdom</address>
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<tr class="sys_bkgrd_shade"><th scope="row"></th><td><a href="http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=NN49QX&mrt=all&jsv=107&ie=UTF8&ll=&z=16&iwloc=addr"></a></td></tr>
<tr><th scope="row">Host:</th><td><a href="http://www.cim.co.uk/events/ukRegions/eMid/northamptonshire.aspx">Northamptonshire</a></td></tr>
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<img alt="3.0 hours" class="CPDImage right" src="http://www.cim.co.uk/CimSiteElements/images/events/cpd/cpd%203hrs%20rgb.png" /><br />
This is a CPD category 2 event. <br />
<br />
<h3 id="price">
Price information</h3>
<table cellpadding="0" cellspacing="0" class="eventDetails" id="eventPriceDetails" summary="Event details"><tbody>
<tr><th scope="row">Member: </th><td>£49.00</td></tr>
<tr><th scope="row">Studying Member: </th><td>£49.00</td></tr>
<tr><th scope="row">Student: </th><td>£99.00</td></tr>
<tr><th scope="row">Guest: </th><td>£99.00</td></tr>
<tr><td colspan="2"><br />
If you have any special requirements please contact the events team.</td></tr>
<tr><td colspan="2"><br />
Please book online for this event: <a href="http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44410">http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44410</a><br />
If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.</td></tr>
</tbody></table>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-55451696652498694052010-08-16T20:07:00.011+01:002010-08-23T11:09:04.286+01:0029th September 2010 - Silverstone's Marketing Strategy (and a chance to win a "Ferrari Driving Experience" worth £249)Do you want hear Silverstone's management talk about their marketing strategy, now that F1 is back, tour the expanded circuits AND have a chance, in a business card draw, to win a "Ferrari Driving Experience" worth £249? See: <a href="http://www.silverstone.co.uk/experiences/driving-days/ferrari-experiences/">http://www.silverstone.co.uk/experiences/driving-days/ferrari-experiences/</a>. <br />
<br />
Well, you can do all three if you book now for CIM Northamptonshire's Regional Event at Silverstone on 29 September 2010. Places are limited, so please book as soon as possible to avoid disappointment. <br />
<br />
<br />
This exciting regional event will start with a tour of the circuit and all its new facilities, followed by Silverstone's management presenting their marketing management strategy, now that F1 is back. <br />
<br />
The presentation will include: <br />
<ul><li>Original marketing management objectives.</li>
<li>Challenges for a commercial/club organisation.</li>
<li>Working with stakeholders and regional government organisations.</li>
<li>Current stages of development and plans for the future.</li>
</ul>The presentation will be followed by a Q&A session. <br />
<br />
<br />
<strong>You will also have a chance to win a "Ferrari Driving Experience" worth £249 in a Business card draw.</strong><br />
<br />
<div></div><br />
<div><strong>Date:</strong> 29/09/2010 <br />
<strong>Time:</strong>17:30 to 20:30<br />
<strong>CPD Hours:</strong> 2.0<br />
<br />
<strong>Venue:</strong><br />
Silverstone Circuit<br />
Silverstone<br />
Northamptonshire<br />
NN12 8TN<br />
<strong></strong><br />
<strong>Host:</strong> Northamptonshire CIM<br />
<br />
<strong>Price information:</strong></div><strong>Member:</strong> £30.00<br />
<strong>Studying Member: </strong> £20.00<br />
<strong>Student:</strong> £40.00<br />
<strong>Guest:</strong> £40.00<br />
<br />
<br />
<br />
<div><strong>Booking information:</strong></div><div>Please book online for this event on: <a href="http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=35722">http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=35722</a></div><div></div><div>If you cannot do so, please call The Chartered Institute of Marketing on 01628 427340.</div>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-64623923056908321452010-03-03T20:09:00.006+00:002010-08-16T20:33:19.468+01:0017th March 2010 - Northampton - Practical Social Media Marketing plus Undergraduate Student Mentoring ExhibitionThis unusual event, now in its second year, comprises of two sessions.<br />
<br />
18:15 Session One<br />
<br />
Give something back and help develop new marketing talent. The University of Northampton's Advertising, Design and PR Professional Practice student exhibition is your opportunity chat to students and see how they are developing knowledge and skills directly relevant to the communications industry. See them pitch themselves to you and your feedback, expertise and insight will of be of great benefit to the students and enable them to develop professionally. You may even find a great intern or future employee.<br />
<br />
Light buffet<br />
<br />
19.15 Session Two<br />
<br />
Learn from expert digital agency TEQUILA\London about the practical aspects of social media marketing. This session will look at where to start with social media - Twitter, Facebook, LinkedIn, blogs etc.; what's most useful for B2B organisations versus B2C companies; basic guidelines; what's new on the block; and whether a social media policy is needed.<br />
<br />
Speaker: Chris Spencerley - Group Account Director at TEQUILA\London.<br />
<br />
Registration 18:00, the event begins at 18:15 and finishes at 20:30.<br />
<br />
Price informationMember: £8.00 Studying Member: £8.00 Student: £0<br />
<br />
For further information and to book please visit <a href="http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=33629">here </a>or please call The Chartered Institute of Marketing on +44 (0)1628 427340.<br />
<br />
The event is being held at:<br />
<br />
The Atrium, Rockingham Library<br />
University of Northampton<br />
Park Campus<br />
Broughton Green Road<br />
Northampton<br />
NN2 7AL<br />
United KingdomTim Martinhttp://www.blogger.com/profile/04253203594573366639noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-1673907126027014552009-12-18T14:00:00.000+00:002009-12-18T14:01:56.353+00:00CIM Regional Events<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXPUgufqb2q3RKUNBSZt7zOXBIqfLfl2q6ZkJLJuM4zAFgrxvwLxlOT8bPiVVx1krIsUZknSKbUmDxb0yFzFSoQxXacFN9BEAX3w7H9p6x8YICDHgpODCzBCMW0nTB9SAQX0gGrvmfRCU/s1600-h/EastMidlands_160px.gif"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 160px; FLOAT: left; HEIGHT: 226px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5387714315421425042" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXPUgufqb2q3RKUNBSZt7zOXBIqfLfl2q6ZkJLJuM4zAFgrxvwLxlOT8bPiVVx1krIsUZknSKbUmDxb0yFzFSoQxXacFN9BEAX3w7H9p6x8YICDHgpODCzBCMW0nTB9SAQX0gGrvmfRCU/s320/EastMidlands_160px.gif" /></a><br /><div>CIM Regional Events</div><div></div><div>CIM events events are a great way to share best practice and network with like-minded professionals. Discover what's happening in your region.</div><br /><div></div><div></div><div></div><div><strong>Download a copy of the events brochure </strong><a href="http://www.cim.co.uk/events/ukRegions/eMid/home.aspx"><strong>here</strong></a></div>Tim Martinhttp://www.blogger.com/profile/04253203594573366639noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-34533616518461127832009-10-01T20:25:00.009+01:002009-12-18T14:04:25.616+00:0019th November 2009 - Northampton - Fateful attraction - or how to align employer and personal branding<span style="color:#ff0000;">PLEASE NOTE THIS EVENT HAS HAD TO BE CANCELLED - SORRY FOR ANY INCONVENIENCE</span><br /><br /><br /><div align="justify"><strong><span style="color:#ff0000;"><em><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJS-_TUOP6rW-YsHVPk5C0t4bWh6TUtbFh09X0JkN4FJV5dz-kQNVwFQP4D5Jv8cw9xK_KrDHkXaUakSCLpFFSRNGQbaw7D1I70C63odVOo_46_8rrYJCwqM9rEbILDD34nFodyJQdao4/s1600-h/CPD+Logo.bmp"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 180px; FLOAT: left; HEIGHT: 80px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5387716752181333714" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJS-_TUOP6rW-YsHVPk5C0t4bWh6TUtbFh09X0JkN4FJV5dz-kQNVwFQP4D5Jv8cw9xK_KrDHkXaUakSCLpFFSRNGQbaw7D1I70C63odVOo_46_8rrYJCwqM9rEbILDD34nFodyJQdao4/s320/CPD+Logo.bmp" /></a>How do you know that your values match a potential employer's values?</em></span></strong></div><br /><br /><div align="justify"><strong><em><span style="color:#ff0000;"></span></em></strong></div><br /><br /><div align="justify">Organisations are increasingly focusing on employer brand, both as a way of competing effectively in the labour market and also to drive employee loyalty through effective recruitment, engagement and retention practices. Just as marketers seek to understand their customers, HR people benefit from gaining 'employee insight' to inform HR strategy, influence the design of internal communication strategies and design effective people management initiatives.<br /><br />This raises some important questions: do organisations know they are attracting the type of person that fits with their values, culture and purpose? When applying for a job, does an individual know that their values, purpose and motivations fit with those of their prospective employer?<br /><br />The answer is not as clear cut as a simple yes or no even though a lot of research is probably done on both sides of this equation: yet in instances when one side gets it wrong, a lot of physical and emotional disruption is caused; and that is before the financial cost is counted. If benefits are to be reaped from employer branding, it is crucial that there is collaborative working between HR specialists and colleagues in marketing and internal communications functions.<br /><br />The Myers-Briggs Type Indicator (MBTI) is a personality profiling tool based on preferences which enable you to assess your psychological type; and some interesting work has been done with MBTI to assess organisations in a similar way.<br /><br />This workshop explores the MBTI at both an individual and organisational level and links with the notion of employer branding.<br /><br /><strong>Workshop content:<br /></strong><br />* Introduction to the MBTI framework<br />* Understanding type - personal perspective<br />* Understanding type - organisational perspective<br />* Employer branding<br /><br />The intention of the workshop is to inform, encourage discussion and debate. Participants will be encouraged to share their experience and examples and will be offered a 50% discount on a personal MBTI profiling questionnaire and feedback session which is normally priced at £120 plus VAT.<br /><br />Workshop delivered by Level Seven (UK) Limited, a Northampton-based talent and leadership development consultancy. </div><br /><br /><div align="justify"></div><br /><br /><div align="justify"><strong>When: 19th November 2009<br /><br />Where: Holiday Inn, Northampton<br /><br />How to Book: Visit the CIM website </strong><a href="http://www.cim.co.uk/events/eventdetail.aspx?objectid=29068"><strong>here </strong></a><strong>or call (0)1628 427340<br /></strong></div><br /><br /><div align="justify"><strong>This event attracts 2 hours CPD</div></strong>Tim Martinhttp://www.blogger.com/profile/04253203594573366639noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-67500551834673342742009-07-29T19:31:00.005+01:002009-12-18T14:08:00.811+00:0016th September 2009 - Northampton - The missing link between direct mail and the internet<span style="color:#ff0000;">PLEASE NOTE THIS EVENT HAS HAD TO BE CANCELLED - SORRY FOR ANY INCONVENIENCE<br /></span><br />The missing link between direct mail and the internet Marketing one to one delivers real results!<br /><br /><strong>The problem:</strong><br />Summer 2007, response rates and overall return on investment (ROI) from all Moneypenny direct mail campaigns were dramatically dropping despite introduction of external agency experts. There were no quantifiable or tangible measures of the relationship between online and offline marketing.<br /><br />Moneypenny was blind and had limited opportunities to learn what was causing the slide. Agencies had no real answers. Direct mail generated a high volume of internet traffic, but a low volume of clients and the question was why. We needed to know more, a lot more, fast. We required a different, unique approach that combined education about the product with a sales opportunity, and an increased ROI on the £650k direct marketing budget.<br /><br />Moneypenny required a method of:<br />a. Increasing offline responses<br />b. Measuring the online education journey<br />c. Presenting different scenarios to specific individuals and sectors<br />d. Measuring the EXACT impact online of offline activity<br />e. Converting ‘educated’ visitors who don’t initiate contact<br />f. Increasing ROI<br /><br /><strong>The solution</strong><br />Combining the impact of personalised direct mail with a truly personalised online tool. Prospective clients view a personalised website that reflects their individual and their sector’s needs. Moneypenny learns from each individual visitor exactly what their journey and preferences are and responds accordingly.<br /><br />Using technical expertise from the US, database driven variable text and imagery, Moneypenny has overcome the anonymity of direct mail campaigns and now speaks directly to its prospects, concentrating just on their own specific needs and wants.<br /><br /><strong>Speaker</strong>: Rachel Clacher, co-founder, Moneypenny. Moneypenny is the UK’s leader in telephone answering and outsourced reception services. Established in 2000 by brother and sister team Ed Reeves and Rachel Clacher, today it looks after four million calls a year calls for over three thousand businesses of all shapes and sizes across the UK.<br /><br /><br /><strong>Speaker:</strong><br />Rachel Clacher<br /><br /><strong>Date:</strong><br />16/09/2009<br /><strong></strong><br /><strong>Time:</strong><br />18:30<br /><br /><strong>Venue:</strong><br />Holiday Inn,<br />Northampton<br />Bedford Road<br />Northampton<br />NN4 7YF<br /><br />For further information and to book please visit <a href="http://www.cim.co.uk/">http://www.cim.co.uk/</a> or contact <a href="mailto:cimevents@cim.co.uk">cimevents@cim.co.uk</a>Tim Martinhttp://www.blogger.com/profile/04253203594573366639noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-91866732470516779862009-05-15T05:10:00.005+01:002009-05-15T05:25:31.396+01:0010th June 2009 - Loughborough - Take it to the world - The power of exportingThe Chartered Institute of Marketing and UK Trade and Investment East Midlands are proud to present an opportunity for members and guests to attend this high profile masterclass in International Marketing.<br /><br />Many hail exporting as a leading driver in terms of business recovery from the current financial climate. This flagship event for the East Midlands held in World Trade Week gives companies an unrivalled opportunity to discover what potential they have in the worldwide marketplace and discover what help is available to develop their international trade potential.<br /><br /><br />Hear from a range of guest speakers including Allyson Stewart-Allen who have a proven record of international success - and attend masterclasses aimed at giving useful tips on how to succeed overseas. The day will involve keynotes, smaller working groups, an exhibition incorporating an international departure lounge with country desks full of specific market information.<br /><br />For more details, <a href="http://www.eventsforce.net/export09">click here.</a><br /><br /><br /><strong>Who should attend?</strong><br />Business owners and marketing personnel from businesses who are already trading overseas or who think their business has an export potential and wish to find out more.<br /><br /><br /><strong>Date:<br /></strong>10/06/2009<br /><strong>Time:<br /></strong>09:30 to 16:00<br /><strong>CPD Hours:<br /></strong>5.0<br /><strong>Venue:<br /></strong>Sir Denis Rooke Building<br />Holywell Park<br />Loughborough University<br />Loughborough<br />Leicestershire<br />LE11 3TU<br /><br /><a href="http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=LE113TU&mrt=all&jsv=107&ie=UTF8&ll=&z=16&iwloc=addr">Location map</a><br /><br /><strong>Price information<br /></strong>Member: £25.00<br />Studying Member: £25.00<br />Student: £30.00<br />Guest: £30.00<br /><br />The event includes lunch, refreshments and networking opportunities.<br /><br /><a href="http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=28229">Please book online for this event.</a><br /><br />If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-66711134201686948072009-04-07T20:36:00.007+01:002009-04-07T21:03:58.777+01:0028th April 2009 - Northampton - How to evolve a brand with heritage - The Avon Cosmetics StoryAvon is the world's leading direct seller of beauty and related products, and with a global annual turnover of $8 billion it is truly one of the world's superbrands. Avon markets its products to women in more than 100 countries via it's five million independent sales representatives - often fondly known as the Avon Lady. The roots of Avon can be traced back to 1886, and staying true to this heritage whilst balancing the desire to continually evolve the brand, is a challenge the company and its marketers work at to ensure it remains relevant in today's society and continues to keep its store fresh and exciting, without alienating its core audiences.<br />This fascinating case study from two experienced senior marketers from Avon will highlight some of the key strategic branding lessons that will inform, entertain and motivate aspiring and experienced marketers alike.<br /><br /><strong>Speakers:</strong> Kirsty Colburn and Brendan Healey<br /><br /><strong>Kirsty Colbourne</strong> is Head of Category Marketing for Avon Cosmetics and has worked in various senior management roles throughout the marketing team including the international division, and as a member of the team opening new markets in many Central and European countries. Kirsty has also worked leading the communications and incentives team who work closely with the sales group to keep representatives informed and excited about key marketing initiatives. Kirsty now heads up the newly devised marketing strategy and business development unit which aspires to keep feeding fresh and new ideas into the marketing team to help Avon maintain and grow its market share.<br /><br /><strong>Brendan Healey</strong> is Marketing Strategy and Brand Development Manager at Avon. For the last eight years Brendan has worked across many of the different functions within the marketing group including the campaign marketing, and brand across most of the beauty categories including brand manager on fragrance where he delivered one of the biggest launches to date for Avon UK with the new Christian Lacroix - Rouge and Noir fragrances.<br /><br /><br /><strong>Date:</strong><br />28/04/2009<br /><strong>Time:<br /></strong>18:30<br /><strong>CPD Hours:<br /></strong>1.5<br /><strong>Venue:<br /></strong>Holiday Inn Northampton,<br />Bedford Road,<br />Northampton<br />NN4 7YF<br /><strong><br /></strong><a href="http://maps.google.com/maps/ms?ie=UTF&msa=0&msid=106430156756340031042.000466fc76844504ade32">Location map </a><br /><br /><strong>Prices</strong><br /><strong>Member:</strong> £9.80<br /><strong>Studying Member:</strong> Free<br /><strong>Student:</strong> £9.80<br /><strong>Guest:</strong> £14.70<br /><strong><br /></strong><a href="http://livebeta.cim.co.uk/Events/EventDetail.aspx?ObjectID=21904">Please book online for this event. </a><br />If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427120Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-82979545606917867462009-02-23T08:48:00.003+00:002009-02-23T08:57:30.267+00:0018th March 2009 - Northampton - The role of digital in business todayMeet the future of marketing communications!<br /><br />The University of Northampton's advertising, design and PR professional practice student exhibition is your opportunity to see how students are developing knowledge and skills directly relevant to the communications industry. Your feedback, expertise and insight will of be of great benefit to the students and enable them to develop professionally.<br /><br />Following the exhibition, Andy Peppiatt, Digital Group Account Director at the digital agency TEQUILA\London will explain all about digital in business in the first annual marketing lecture.<br /><ul><li>What is the role of the website in a new customer experience? </li><li>Where do digital strategies fit with managing existing customer contacts? </li><li>Why should I worry about how my brand is represented online? </li><li>Will social media marketing live or die? </li></ul><span><span><p><br /><strong>Venue:</strong><br />The Atrium, Rockingham Library<br />University of Northampton Park Campus<br />Broughton Green Road<br />Northampton<br />NN2 7AL<br /><a href="http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=NN27AL&mrt=all&jsv=107&ie=UTF8&ll=&z=16&iwloc=addr">Location map of the venue</a>.</p><p><strong>Start Time:</strong> 18:15<br /><strong>CPD Hours:</strong> 2.5<br /><br /><strong>Prices:<br /></strong>Members: £7.30<br />Studying Members: Free<br />Student Non-Members: Free<br />Guests: £14.70<br />Price includes light buffet and refreshments</p><p><a title="Book this event now" href="http://www.cim.co.uk/NewsAndEvents/Events/EventBookingForm.aspx?objectID=24506">Book Online Now</a></p><p>If you cannot book online please call The Chartered Institute of Marketing on<br />+44 (0) 1628 427340</span></span></p>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-32770554132652385262008-12-23T18:20:00.002+00:002008-12-23T18:28:27.263+00:0029th January 2009 - Northampton - Marketing in the 21st century: a new approachFrustrated at the way the traditional methods of marketing and selling are being taught and conducted within the workplace, Grant Leboff formalised his own sales philosophy and sales therapy, creating a new marketing and sales methodology for the 21st Century.<br /><br />As the Managing Director of two companies, Grant puts what he says into practice, every day. Phone Intelligence Ltd is a business-to-business telemarketing company. Its services include market research, appointment making and lead generation, as well as training and consultancy in the telemarketing arena.<br /><p>The Intelligent Sales Club Ltd provides sales and marketing support to business owners through seminars, training and resource materials. It also provides consultancy, helping companies build brands and refine their sales message and approach and determine their best routes to market. </p><ul><li>Every business is a sales organisation<br /></li><li>Without sales there are no customers<br /></li><li>Without customers there is no business<br /></li><li>What's your strategy for winning business? </li></ul><p><strong>Speaker - Grant Leboff</strong><br />Grant spends a significant amount of time giving talks about sales and marketing for a variety of business groups. He also is a regular contributor to many business magazines and newspapers. His first book, Sales therapy: effective selling for the small business owner was in Amazon's top 10. </p><br /><strong>Venue:</strong><br />Holiday Inn<br />Northampton<br />Bedford Road<br />Northampton<br />NN4 7YF<br /><br /><a href="http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=NN47YF&mrt=all&jsv=107&ie=UTF8&ll=&z=16&iwloc=addr">Location map of the venue</a><br /><br /><strong>Start Time:</strong> 18:30<br /><br /><strong>CPD Hours:</strong> 1.5<br /><br /><strong>Price:</strong><br />Members: £7.30<br />Studying Members & Student Non-Members: Free<br />Guests: £14.70<br /><br />Price includes refreshments and sandwiches<br /><br /><br />Book online at: <a href="http://www.cim.co.uk/NewsAndEvents/Events/EventBookingForm.aspx?objectID=24316">http://www.cim.co.uk/NewsAndEvents/Events/EventBookingForm.aspx?objectID=24316</a><br /><br />or telephone: (01628) 427340Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-47203766739064438872008-11-22T18:58:00.005+00:002008-11-22T19:06:04.707+00:0027th November 2008 - Northampton - Can your brand see you through a downturn in the economy?<p>Brand guru Mike Skidmore's compelling seminar will look at how to use your brand as a focus for driving customer retention and departmental performance. It will help you to position the economic downturn as an opportunity, rather than a threat within your business, in order to build momentum for action. </p><p><br /><strong>The seminar will cover:</strong><br />* Developing a positive 'recession' strategy to fight back and build enthusiasm for changes<br />* Talking to clients - how to reassure them and win support for more business, by undertaking a pro-active research and performance improvement programme<br />* Brand and internal engagement - how to win over the doubters and focus effort<br />* Departmental co-operation and silo issues - how to address team purpose and bring everyone closer to customers and their needs </p><p><br /><strong>Venue:<br /></strong>Holiday Inn Northampton<br />Bedford Road<br />Northampton<br />NN4 7YF<br /><br /><a href="http://maps.google.co.uk/maps?f=q&hl=en&geocode=&q=NN47YF&mrt=all&jsv=107&ie=UTF8&ll=&z=16&iwloc=addr">Location map of the venue</a><br /></p><p><strong>Start Time:</strong><br />18:30</p><p><br /><strong>CPD Hours:<br /></strong>1.5</p><p><br /><strong>Price:<br /></strong>Members: £10.00<br />Studying Members & Student Non-Members: Free<br />Guests: £15.00<br /><br />Price includes refreshments and sandwiches</p>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-66393720090643449562008-05-26T12:59:00.004+01:002008-05-31T09:34:05.325+01:0015th July 2008 - Wellingborough - ‘The awesome power of exhibitions and live events’<strong>CIM Northamptonshire is pleased to announce an interesting workshop in July that will reveal the secrets of exhibiting success and achieving great return on investment.<br /></strong><br />Our two speakers will provide you with leading edge approaches to exhibition planning and strategy development.<br /><br />Trevor Foley, Chief Executive of the <a href="http://www.eventsindustryalliance.com/">Events Industry Alliance </a><br />and<br />Paddy Power, Account Director and Head of Training, <a href="http://www.nimlok.co.uk/">Nimlok Ltd </a><br /><br />This practical workshop will include:<br />Ø Stand design and build<br />Ø Setting objectives<br />Ø Planning your participation<br />Ø Best practice in staffing your stand effectively<br />Ø Lead generation and follow up techniques<br />Ø Budget setting<br />Ø Delivering ROI<br />Ø Training tools to take back to your office<br /><br />So if you are a first timer or seasoned exhibitor, this workshop is for you.<br /><br /><strong><span style="color:#ff0000;"><span style="font-size:130%;">There will be a prize draw for a banner stand, donated by </span><a href="http://www.nimlok.co.uk/"><span style="font-size:130%;">Nimlok Ltd</span></a><span style="font-size:130%;">, with graphics donated by </span><a href="http://www.nutshellcreative.co.uk/"><span style="font-size:130%;">Nutshell Creative Marketing Ltd</span></a><span style="font-size:130%;">.</span></span></strong><span style="font-size:130%;"><br /><strong></strong></span><br /><strong><span style="color:#000000;"></span></strong><br /><strong><span style="color:#000000;">Note:</span></strong><br /><span style="color:#000000;">Lunch is included and an option to tour the facilities of Nimlok Ltd, who are the leading single source provider for the exhibition and display industry.</span><br /><span style="color:#000000;"></span><br /><span style="color:#000000;"><strong>Date:</strong> </span><br /><span style="color:#000000;">15th July 2008</span><br /><span style="color:#000000;"><br /><strong>Time: </strong><br />9.30am for 9.45 start<br /><strong></strong><br /><strong>Venue: </strong><br /><a href="http://www.nimlok.co.uk/contact/map.aspx">Nimlok Ltd, Booth Drive, Park Farm, Wellingborough, Northants NN8 6NL</a></span><a href="http://www.nimlok.co.uk/contact/map.aspx"> </a><br /></span><br /><strong>Prices: </strong><br />Members £15, Guests £20<br /><br /><br /><strong>You can book for this excellent workshop on the <a href="http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=20959">CIM events web page</a> or call the CIM Events Team on 01628 427120.</strong><br /><strong></strong>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-52437575666665285562008-04-28T12:03:00.008+01:002008-11-22T19:11:11.020+00:0013th May 2008 - Northampton - Killer Presentations Workshop<strong>Following the very successful evening event last autumn, Chas Williams will be leading a half day workshop on how to produce and deliver effective presentations which will engage your audience.<br /></strong><br /><p>Have you ever wondered how simple changes to your PowerPoint presentation could have a big impact on its success?<br /><br />Have you got a business pitch or important presentation coming up? Will yours kill your competition and/or your audience?<br /><br />If you use PowerPoint, then this Killer Presentations Workshop will be the most valuable half-day event you attend this year.<br /><br />How many companies actually measure the 'effectiveness' of their presentations? We estimate that only around 5% of companies are able to answer this. Our research shows that most companies believe that their material is 'good' and is 'likely to be as good as their competitors'. But is that really good enough?<br /><br />Have you ever wondered how simple changes to your presentation could have a big impact on its success? Do you really know what makes an effective presentation? In the past, you may have received training on how to deliver a presentation but chances are you won't have been given PowerPoint Effectiveness training.<br /><br />The Killer Presentations Workshop is unlike any other. It focuses on what is effective on slides and why - based on academic research and experience. Why not send us some samples of your current material and we can provide feedback in the session?<br /><br />Who will benefit from the Workshop?<br />* Marketing and support staff who prepare presentations for themselves or others<br />* Sales professionals who want to improve the success rate of their presentations<br />* Communications managers<br />* Analysts and Specialists who inform others or seek approval for projects<br /><br />By attending, you will learn how to produce and deliver effective presentations which will engage your audience. You will instantly improve your ability to transform average presentations into 'Killer Presentations' - those that have visual impact, high recall and create bottom-line results.<br />After all, a memorable presentation can make the difference between you winning and losing an order, gaining acceptance of an idea or failing, or creating a meaningful exchange of information rather than misunderstanding.<br /><br />During the workshop you will work on your own PowerPoint presentation and take away a much improved version. You will also hear real case study examples and take away ideas that you can implement right away. Delegates will be given the knowledge and methodology to create, and opportunities to deliver, presentations in an easy to use and ground-breaking format that re-defines the fundamentals of great presentations. </p><p>The workshop format focuses on how to:<br />* develop and structure compelling messages<br />* initiate the visualisation process<br />* increase audience retention through synchronised visual communication<br />* present a seamless flow of visual information </p><p><strong><br />Note:<br />Places are restricted due to the intensity of the session, so we advise you to book early to secure your place. </strong></p><strong></strong><p><strong>Date:<br /></strong>Tuesday 13th May 2008 </p><p><strong>Time:<br /></strong>09:00 - 12:30</p><p><strong>Venue:<br /></strong>Sunley Management Centre<br />University of Northampton<br />NN2 7AL</p><p><strong>Prices:<br /></strong>CIM Member £35<br />CIM Student & Student £35<br />Guest £45</p><strong>You can book on:</strong><br /><a href="http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=18577">http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=18577</a>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-67628399341223198182008-02-03T20:53:00.002+00:002008-04-28T12:25:40.612+01:0022nd April 2008 - "Marketing for Small Businesses Conference" and Workshops - CANCELLEDAn opportunity for small business leaders and practitioners, seeking new inspirations to improve their sales and profitably. Our four conference speakers are highly qualified marketers who specialise in helping small businesses to grow:<br /><br /><ul><li>Targeting profitable customers - <a href="http://marketingforsmallbusinesses.org.uk/?page_id=4">Richard Allsop</a>: <a href="http://www.strategicbusinesspartnership.com/">http://www.strategicbusinesspartnership.com/</a><br /><br /></li><li>Why selling doesn’t work any more - <a href="http://marketingforsmallbusinesses.org.uk/?page_id=6">Grant Leboff</a>: <a href="http://www.intelligentsalesclub.com/">http://www.intelligentsalesclub.com/</a><br /><br /></li><li>Promoting your business through PR - <a href="http://marketingforsmallbusinesses.org.uk/?page_id=7">Peter Crowe</a>: <a href="http://www.ceres-pr.co.uk/">http://www.ceres-pr.co.uk/</a><br /><br /></li><li>Internet marketing on a shoestring - <a href="http://marketingforsmallbusinesses.org.uk/?page_id=8">Susan Hallam</a>: <a href="http://www.shcl.co.uk/">http://www.shcl.co.uk/</a><br /></li></ul>The morning session will begin at 09:15 and should finish by 13:00. For more information, please <a href="http://marketingforsmallbusinesses.org.uk/?page_id=3">click here</a>.<br /><br />In the afternoon there will be associated workshops of 2.5 hours each, at an additional price, which will include a light sandwich lunch and afternoon refreshments. For more information, please <a href="http://marketingforsmallbusinesses.org.uk/?page_id=12">click here</a>.<br /><br /><a href="http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=18191">Click here</a> to book the morning conference before Easter (21 March) and receive an <span style="color:#ff0000;">“early bird” discount of <strong><span style="color:#ff0000;">£10</span></strong> per delegate</span>.<br /><br /><strong>or call event bookings at 01628 427120</strong>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-18479988981553404242008-01-12T10:28:00.001+00:002008-11-22T19:11:53.694+00:0029th January 2008 - University of Warwick - "Getting Ahead in E-Marketing"In the first of two events featuring successful e-marketing, this seminar re-visits the fundamentals of building and managing websites that deliver results.<br /><br />James Pennington, Lead Consultant of the National b2b Centre at Warwick University, will guide delegates through the secrets to planning and developing websites that work. Search Engine Management and measurement of results with analytics will be fully covered.<br /><br />As the seminar progresses, delegates will use analytical techniques from the Nb2b Centre’s on-line toolkit to critique a selection of live websites and see for themselves the difference between the good, the bad and the ugly. Are you confident enough to nominate your website for assessment?<br /><br />James’ engaging presentation style, access to a range of free analytical tools and a valuable networking opportunity combine to create an enjoyable and informative evening. Book early to avoid disappointment.<br /><br />Take a further step towards “Getting Ahead in E-marketing” at our second event, the “Future of Digital Brands” to be held in Birmingham 27 February. E-marketing experts Simon Cox and Andy Cox from Freestyle New Media pose the question “Whose brand is it anyway?” as new areas of customer interaction are available to marketers through “Web 2.0” and other digital media.<br /><br />Use this link to book your places at these two events and get ahead in e-Marketing through 2008:<br /><a href="http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=16699">http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=16699</a><br />or call CIM event bookings at 01628 427120<br /><br /><strong>Date:</strong> 29 January 2008<br /><strong>Time:</strong> 18:00 for buffet, refreshments and networking. Seminar commences 18.30<br /><strong>Venue: </strong>International Manufacturing Centre, The University of Warwick, Coventry CV4 7AL<br /><strong>Directions:</strong> <a href="http://www2.warwick.ac.uk/about/visiting/maps/central">http://www2.warwick.ac.uk/about/visiting/maps/central</a> The venue has extensive car parking<br /><strong>Price:</strong> Members, Student non-members, Studying Members £15, Guests: £20<br /><strong>CPD:</strong> 2.5 hours Category 2Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-17869196092210495122007-10-02T19:05:00.001+01:002008-11-22T19:12:22.999+00:0030th October 2007 - Northampton - "Killer Presentations" by Nicholas B. OultonWe've all been there, whatever level we're working at. We have to make a presentation to the boss or an existing client or even at a pitch so learning how to use PowerPoint effectively has become a necessary business skill.<br /><br />A memorable presentation can make the difference between winning and losing an order, gaining acceptance of an idea or failing, or creating a meaningful exchange of information rather than misunderstanding.In this session, you will learn how to transform your PowerPoint presentation into a truly effective message delivery medium, leaving a memorable and mesmerising impression on your audience.<br /><br /><br />Speaker:<br />Nicholas B. Oulton is a Chartered Marketer and a professional presenter with over thirteen years sales and marketing experience.<br /><br />Time:<br />18:30 - 20:30<br /><br />Venue:<br />Northampton Town Football Club, Sixfields Stadium, Northampton NN5 5QA<br /><br />Price:<br />CIM Member £5<br />CIM Student & Student Free<br />Guest £10<br /><br /><a href="http://www.cim.co.uk/cim/new/html/eveResDet.cfm?objectID=15106"><span style="color:#ff0000;">Click here</span></a><span style="color:#ff0000;"> to book on line.</span>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com1tag:blogger.com,1999:blog-6448629361894451895.post-73405581888577684922007-09-24T17:50:00.000+01:002007-09-24T17:54:26.419+01:00Press Release: OVERLOOK MARKETING TRAINING AND RISK BUSINESS DOWNTURN, WARNS INSTITUTEPRESS RELEASE<br /><br /><br />OVERLOOK MARKETING TRAINING AND RISK BUSINESS DOWNTURN, WARNS INSTITUTE<br /><br />As marketers increase their activity for their Christmas campaigns, off-the-job training can often be overlooked as the pressure mounts. But to do so can be to the detriment of the business, The Chartered Institute of Marketing is warning businesses in the East Midlands.<br /><br />Research has shown that there is a significant link between training and the chances of a business closing. Of the companies that did not provide training for employees, over one in four of (27%) closed between 1998 and 2004, while only one in nine companies that did provide training failed during the same period.*<br /><br />“This is a significant statistic and one that businesses in the East Midlands can learn from,” explains Jill Wells, regional chair of The Chartered Institute of Marketing in the East Midlands. “Marketers are front line when it comes to driving growth and if they don’t have the qualifications or training that keeps them up-to-date then their employer’s business could unintentionally suffer.”<br /><br />And yet research also shows that 11% of employees feel they are under-skilled for their current role.** If marketers are to work at their optimal level then active and targeted training by employers is vital.<br /><br />“Those that are under-skilled are less likely to take advantage of marketing opportunities as they arise and are less likely to understand how strategic marketing can best position the business for growth,” concludes Jill.<br /><br />There is a full events schedule available in the East Midlands as well as professional courses available at the local study centres, details of which may be found at www.cim.co.uk/events. In addition, The Chartered Institute of Marketing provides both professional qualifications and short courses that promote excellence in marketing. These are based on detailed research and feedback from employers, industry leaders, academics and The Institute’s students.<br /><br />ENDS<br /><br /><br />* Training and Establishment Survival, Skills for Business Research Report 22, March 2007, Sector Skills Development Agency, <a href="http://www.ssda.org.uk/">www.ssda.org.uk</a><br />** Job Matching in the UK and Europe, Skills for Business Research Report 25, July 2007, Sector Skills Development Agency, <a href="http://www.ssda.org.uk/">www.ssda.org.uk</a><br /><br />Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.<br /><br />About The Chartered Institute of Marketing:<br />The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: <a href="http://www.cim.co.uk/">www.cim.co.uk</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-81983489851213802892007-06-20T09:39:00.000+01:002007-06-21T12:48:19.670+01:00Rod Wilkes event (Click this title to see all the comments)What did people think of our new chief last night?<br /><br />Am interested in what others had to say as I couldn't make it.Abigail torrhttp://www.blogger.com/profile/03352336344603587024noreply@blogger.com8tag:blogger.com,1999:blog-6448629361894451895.post-81531140779882538932007-06-19T16:30:00.000+01:002007-07-16T15:33:18.741+01:00Follow up to the meeting with CIM CEO - Rod Wilkes on 18th June 2007<p class="MsoNormal">Dear fellow marketer</p><p class="MsoNormal">Thanks to those of you who attending last night’s event.<br /></p><p class="MsoNormal">We felt that the discussion and comments from members were a very useful part of the evening. Several themes have emerged which we are discussing with Head Office and taking up amongst the branch committee. We will report back to you and the rest of the branch in the next few months on how some of these initiatives are being developed.</p><p class="MsoNormal">In the meantime we are outlining some of the key tangible member benefits, over and above the status that is inferred from the qualifications. </p><ul><li>Access to marketing journals, including Harvard Business Review and the Economist, click <span style="color:blue;"><a title="http://www.cim.co.uk/cim/ser/html/insFulTex.cfm" href="http://www.cim.co.uk/cim/ser/html/insFulTex.cfm">here</a> </span>(remember to log in as a member first).</li><li>A weekly marketing news update, emailed to members each Wednesday. Click<span style="color:blue;"> <a title="http://www.cim.co.uk/cim/ser/html/infCutEdg.cfm" href="http://www.cim.co.uk/cim/ser/html/infCutEdg.cfm">here</a></span> to subscribe.</li><li>Professional Indemnity Insurance click <span style="color:blue;"><a title="http://www.cim.co.uk/cim/ser/html/knoFactFile.cfm?KCTopicID=" href="http://www.cim.co.uk/cim/ser/html/knoFactFile.cfm?KCTopicID=2BAC3BD6-C8D1-A787-28BBE09F13665044&objectID=D07BC2F3-E018-BF97-B14B3DC4B20B4920" objectid="D07BC2F3-E018-BF97-B14B3DC4B20B4920">here</a></span></li><li>Free legal helpline click<span style="color:blue;"> <a title="http://www.cim.co.uk/cim/ser/html/knoFactFile.cfm?KCTopicID=" href="http://www.cim.co.uk/cim/ser/html/knoFactFile.cfm?KCTopicID=2BAC3BD6-C8D1-A787-28BBE09F13665044&objectID=D77E9DA7-0BDA-6852-516BA93B652548C1" objectid="D77E9DA7-0BDA-6852-516BA93B652548C1">here</a></span> (you need to be logged into the site for access).</li><li>Membership of the fledgling Small Business Group – call 01628 427120</li></ul><p class="MsoNormal">A report on last night's event will be posted on the blog shortly.<br /><br /></p><p class="MsoNormal">Best wishes,<br />Sara Gadzik<br />Chair - CIM Nottingham<br /></p>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-69902985544320739882007-06-08T13:43:00.000+01:002007-06-08T13:44:27.879+01:00COUNTY’S FOOD PRODUCERS EXPLAIN THEIR RECIPE FOR SUCCESSPRESS RELEASE (8 June)<br /><br />Northamptonshire’s marketers and business people are being invited by The Chartered Institute of Marketing to an event which will explore how food producing in the county is as much about marketing as it is taste if success is to be on the menu.<br /><br />Northamptonshire’s creative and inventive food producers have worked together to identify and target niche markets effectively, and ensured success for their quality products.<br /><br />"Our county’s food producers are as switched on when it comes to marketing as they are in supplying fantastic quality food," explains Steve Bishop, branch chair and director of local agency Nutshell Creative Marketing. "The changing practices applied by the producers in response to market trends have led to the development of strong brands and the pooling of resources with excellent results. "<br /><br />Speakers will include farmer, butcher and restaurateur James Burgess Lumsden and producers of wine, lavender cakes, breads and preserves Bill Hulme and daughter Fleur Hulme.<br /><br />If all this sounds like hungry work, worry not as the event will conclude with a BBQ of local produce and the chance to get down to some serious food sampling!<br /><br />A Taste of Northamptonshire will take place at The Hunsbury Hill Centre, Harksome Hill, Northampton. NN4 9QX on Wednesday 20 June 2007. The event will commence at 1830 with the BBQ following at 2030. The cost, including food, is £5 for Chartered Institute of Marketing members and £7 for non-others. Studying members free. All welcome.<br />To book a place or for more information visit <a href="http://www.cim.co.uk/events">www.cim.co.uk/events</a> or call 01628 427120.<br /><br />ENDS<br />Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.<br />About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: <a href="www.cim.co.uk">www.cim.co.uk</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6448629361894451895.post-78567387786104109222007-05-25T12:55:00.000+01:002007-05-25T13:03:09.973+01:00Do you want to ask Rod Wilkes (CIM CEO) any questions?Are there any questions you would like to ask Rod Wilkes, the new CEO of the CIM, but you can not get to the CIM event in Nottingham on 18th June 2007?<br /><br />If the answer is yes, please post your questions in "comments", below this posting.<br /><br />We will then ensure that your questions are posed to Rod during the Nottingham event.<br /><br />We will also be posting the question and answer session on this blog after the event.Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com3tag:blogger.com,1999:blog-6448629361894451895.post-7782532246082303862007-05-23T11:01:00.000+01:002007-05-23T11:03:06.182+01:00Press release: NORTHAMPTON’S MARKETERS FIRST TO BLOGPRESS RELEASE<br /><br />NORTHAMPTON’S MARKETERS FIRST TO BLOG<br /><br />The Chartered Institute of Marketing’s Northampton branch believes it is the first in the country to embrace the trend for interacting freely, easily and instantly online by starting its own blog. The blog - to be found at <a href="http://www.cimnorthants.blogspot.com/">www.cimnorthants.blogspot.com</a> - will act as a newsletter about local events and campaigns but will allow the area’s marketers to post information and have their say if they wish.<br /><br />The idea came from committee member Nigel Adams, who shared his enthusiasm with the rest of the committee and together they felt that the branch should be the first to see if blogging helps local marketers to interact and make the most of what’s available to them.<br /><br />"We recently had a brilliant event about new technology in marketing", explains Nigel "and we thought it would be a good idea to try using this new technology to see if it would help us improve communications with our members and local marketers, as well as getting feedback from them.<br />A newsletter via post or email is the usual way for branches to communicate but it is a one-way communication. We hope our blog will foster a lively interaction of both news and views."<br /><br />Adding posts and commenting on them is open to not only Chartered Institute of Marketing’s members but also local marketing people and business owners, just as events are.<br /><br />A blog - short for weblog - is an online journal or newsletter that is frequently updated and intended for general public use. It is estimated that there are 150 million blogs created around the world.<br /><br />ENDS<br /><br />Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.<br />About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: <a href="http://www.blogger.com/www.cim.co.uk">www.cim.co.uk</a>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-6448629361894451895.post-13009001767624929672007-05-17T21:19:00.000+01:002007-06-24T10:53:22.129+01:00Yet another successful event for CIM Northamptonshire<h3 class="post-title"> <span style="color: rgb(204, 0, 0); font-weight: bold;">The Printing Industry and the Environment at Fedrigoni UK on 17th May 2007</span><br /></h3><p><span style="">About 60 people came along to Fedrigoni's conference centre and heared presentations by experts from <a href="http://www.fedrigoni.co.uk/">Fedrigoni Environmental Papers</a>, <a href="http://www.clare-taylor-consulting.co.uk/">Clare Taylor Consulting</a>, <a href="http://www.royle-print.co.uk/">Royle Corporate Print</a> (a litho printer), <a href="http://www.cambrian-printers.co.uk/">Cambrian Printers</a> (a digital printer), who presented their ideas and experiences on how marketers can make their printed marketing activity more environmentally friendly without busting their budgets.</span></p><p><span style="">The presentations were followed by a networking reception, thanks to the hospitality of Fedrigoni UK Ltd.</span></p><p><span style="">Copies of the presentations will be made available in the near future on the CIM Website.<br /></span></p><span style="color: rgb(204, 0, 0);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;font-size:100%;" ></span></span>Nigel Adamshttp://www.blogger.com/profile/17557471275104358989noreply@blogger.com2