Next local branch, virtual branch and regional events

As we have not been able to attract enough members to some of our local events, CIM Northamptonshire's committee has created a CIM Virtual Branch on LinkedIn. If you are a member of LinkedIn, please join the group here

Following a break, CIM Northamptonshire's next two events are shown in the posting below and on the CIM Events Pages.

The first will be in Northampton on 22ndMay 2013, helping you to "Find out where social media fits in the new customer-driven marketing mix"

The second will be a "Survive and thrive" afternoon event on 6th June 2013 at the University of Northampton, Sunley Management Centre.

If you have any questions, please post them on this blog or on the CIM Virtual Branch on LinkedIn.

28th April 2009 - Northampton - How to evolve a brand with heritage - The Avon Cosmetics Story

Avon is the world's leading direct seller of beauty and related products, and with a global annual turnover of $8 billion it is truly one of the world's superbrands. Avon markets its products to women in more than 100 countries via it's five million independent sales representatives - often fondly known as the Avon Lady. The roots of Avon can be traced back to 1886, and staying true to this heritage whilst balancing the desire to continually evolve the brand, is a challenge the company and its marketers work at to ensure it remains relevant in today's society and continues to keep its store fresh and exciting, without alienating its core audiences.
This fascinating case study from two experienced senior marketers from Avon will highlight some of the key strategic branding lessons that will inform, entertain and motivate aspiring and experienced marketers alike.

Speakers: Kirsty Colburn and Brendan Healey

Kirsty Colbourne is Head of Category Marketing for Avon Cosmetics and has worked in various senior management roles throughout the marketing team including the international division, and as a member of the team opening new markets in many Central and European countries. Kirsty has also worked leading the communications and incentives team who work closely with the sales group to keep representatives informed and excited about key marketing initiatives. Kirsty now heads up the newly devised marketing strategy and business development unit which aspires to keep feeding fresh and new ideas into the marketing team to help Avon maintain and grow its market share.

Brendan Healey is Marketing Strategy and Brand Development Manager at Avon. For the last eight years Brendan has worked across many of the different functions within the marketing group including the campaign marketing, and brand across most of the beauty categories including brand manager on fragrance where he delivered one of the biggest launches to date for Avon UK with the new Christian Lacroix - Rouge and Noir fragrances.

CPD Hours:
Holiday Inn Northampton,
Bedford Road,

Location map

Member: £9.80
Studying Member: Free
Student: £9.80
Guest: £14.70

Please book online for this event.
If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427120

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