28th April 2009 - Northampton - How to evolve a brand with heritage - The Avon Cosmetics Story

Avon is the world's leading direct seller of beauty and related products, and with a global annual turnover of $8 billion it is truly one of the world's superbrands. Avon markets its products to women in more than 100 countries via it's five million independent sales representatives - often fondly known as the Avon Lady. The roots of Avon can be traced back to 1886, and staying true to this heritage whilst balancing the desire to continually evolve the brand, is a challenge the company and its marketers work at to ensure it remains relevant in today's society and continues to keep its store fresh and exciting, without alienating its core audiences.
This fascinating case study from two experienced senior marketers from Avon will highlight some of the key strategic branding lessons that will inform, entertain and motivate aspiring and experienced marketers alike.

Speakers: Kirsty Colburn and Brendan Healey

Kirsty Colbourne is Head of Category Marketing for Avon Cosmetics and has worked in various senior management roles throughout the marketing team including the international division, and as a member of the team opening new markets in many Central and European countries. Kirsty has also worked leading the communications and incentives team who work closely with the sales group to keep representatives informed and excited about key marketing initiatives. Kirsty now heads up the newly devised marketing strategy and business development unit which aspires to keep feeding fresh and new ideas into the marketing team to help Avon maintain and grow its market share.

Brendan Healey is Marketing Strategy and Brand Development Manager at Avon. For the last eight years Brendan has worked across many of the different functions within the marketing group including the campaign marketing, and brand across most of the beauty categories including brand manager on fragrance where he delivered one of the biggest launches to date for Avon UK with the new Christian Lacroix - Rouge and Noir fragrances.


Date:
28/04/2009
Time:
18:30
CPD Hours:
1.5
Venue:
Holiday Inn Northampton,
Bedford Road,
Northampton
NN4 7YF

Location map

Prices
Member: £9.80
Studying Member: Free
Student: £9.80
Guest: £14.70

Please book online for this event.
If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427120

18th March 2009 - Northampton - The role of digital in business today

Meet the future of marketing communications!

The University of Northampton's advertising, design and PR professional practice student exhibition is your opportunity to see how students are developing knowledge and skills directly relevant to the communications industry. Your feedback, expertise and insight will of be of great benefit to the students and enable them to develop professionally.

Following the exhibition, Andy Peppiatt, Digital Group Account Director at the digital agency TEQUILA\London will explain all about digital in business in the first annual marketing lecture.

• What is the role of the website in a new customer experience?
• Where do digital strategies fit with managing existing customer contacts?
• Why should I worry about how my brand is represented online?
• Will social media marketing live or die?

Venue:
The Atrium, Rockingham Library
University of Northampton Park Campus
Broughton Green Road
Northampton
NN2 7AL
Location map of the venue.

Start Time: 18:15
CPD Hours: 2.5

Prices:
Members: £7.30
Studying Members: Free
Student Non-Members: Free
Guests: £14.70
Price includes light buffet and refreshments

Book Online Now

If you cannot book online please call The Chartered Institute of Marketing on
+44 (0) 1628 427340

29th January 2009 - Northampton - Marketing in the 21st century: a new approach

Frustrated at the way the traditional methods of marketing and selling are being taught and conducted within the workplace, Grant Leboff formalised his own sales philosophy and sales therapy, creating a new marketing and sales methodology for the 21st Century.

As the Managing Director of two companies, Grant puts what he says into practice, every day. Phone Intelligence Ltd is a business-to-business telemarketing company. Its services include market research, appointment making and lead generation, as well as training and consultancy in the telemarketing arena.

The Intelligent Sales Club Ltd provides sales and marketing support to business owners through seminars, training and resource materials. It also provides consultancy, helping companies build brands and refine their sales message and approach and determine their best routes to market.

• Every business is a sales organisation
  
• Without sales there are no customers
  
• Without customers there is no business
  
• What's your strategy for winning business?

Speaker - Grant Leboff
Grant spends a significant amount of time giving talks about sales and marketing for a variety of business groups. He also is a regular contributor to many business magazines and newspapers. His first book, Sales therapy: effective selling for the small business owner was in Amazon's top 10.

Venue:
Holiday Inn
Northampton
Bedford Road
Northampton
NN4 7YF

Location map of the venue

Start Time: 18:30

CPD Hours: 1.5

Price:
Members: £7.30
Studying Members & Student Non-Members: Free
Guests: £14.70

Price includes refreshments and sandwiches


Book online at: http://www.cim.co.uk/NewsAndEvents/Events/EventBookingForm.aspx?objectID=24316

or telephone: (01628) 427340

27th November 2008 - Northampton - Can your brand see you through a downturn in the economy?

Brand guru Mike Skidmore's compelling seminar will look at how to use your brand as a focus for driving customer retention and departmental performance. It will help you to position the economic downturn as an opportunity, rather than a threat within your business, in order to build momentum for action.

The seminar will cover:
* Developing a positive 'recession' strategy to fight back and build enthusiasm for changes
* Talking to clients - how to reassure them and win support for more business, by undertaking a pro-active research and performance improvement programme
* Brand and internal engagement - how to win over the doubters and focus effort
* Departmental co-operation and silo issues - how to address team purpose and bring everyone closer to customers and their needs

Venue:
Holiday Inn Northampton
Bedford Road
Northampton
NN4 7YF

Location map of the venue

Start Time:
18:30

CPD Hours:
1.5

Price:
Members: £10.00
Studying Members & Student Non-Members: Free
Guests: £15.00

Price includes refreshments and sandwiches

15th July 2008 - Wellingborough - ‘The awesome power of exhibitions and live events’

CIM Northamptonshire is pleased to announce an interesting workshop in July that will reveal the secrets of exhibiting success and achieving great return on investment.

Our two speakers will provide you with leading edge approaches to exhibition planning and strategy development.

Trevor Foley, Chief Executive of the Events Industry Alliance
and
Paddy Power, Account Director and Head of Training, Nimlok Ltd

This practical workshop will include:
Ø Stand design and build
Ø Setting objectives
Ø Planning your participation
Ø Best practice in staffing your stand effectively
Ø Lead generation and follow up techniques
Ø Budget setting
Ø Delivering ROI
Ø Training tools to take back to your office

So if you are a first timer or seasoned exhibitor, this workshop is for you.

There will be a prize draw for a banner stand, donated by Nimlok Ltd, with graphics donated by Nutshell Creative Marketing Ltd.


Note:
Lunch is included and an option to tour the facilities of Nimlok Ltd, who are the leading single source provider for the exhibition and display industry.

Date:
15th July 2008

Time:
9.30am for 9.45 start

Venue:
Nimlok Ltd, Booth Drive, Park Farm, Wellingborough, Northants NN8 6NL

Prices:
Members £15, Guests £20


You can book for this excellent workshop on the CIM events web page or call the CIM Events Team on 01628 427120.

13th May 2008 - Northampton - Killer Presentations Workshop

Following the very successful evening event last autumn, Chas Williams will be leading a half day workshop on how to produce and deliver effective presentations which will engage your audience.

Have you ever wondered how simple changes to your PowerPoint presentation could have a big impact on its success?

Have you got a business pitch or important presentation coming up? Will yours kill your competition and/or your audience?

If you use PowerPoint, then this Killer Presentations Workshop will be the most valuable half-day event you attend this year.

How many companies actually measure the 'effectiveness' of their presentations? We estimate that only around 5% of companies are able to answer this. Our research shows that most companies believe that their material is 'good' and is 'likely to be as good as their competitors'. But is that really good enough?

Have you ever wondered how simple changes to your presentation could have a big impact on its success? Do you really know what makes an effective presentation? In the past, you may have received training on how to deliver a presentation but chances are you won't have been given PowerPoint Effectiveness training.

The Killer Presentations Workshop is unlike any other. It focuses on what is effective on slides and why - based on academic research and experience. Why not send us some samples of your current material and we can provide feedback in the session?

Who will benefit from the Workshop?
* Marketing and support staff who prepare presentations for themselves or others
* Sales professionals who want to improve the success rate of their presentations
* Communications managers
* Analysts and Specialists who inform others or seek approval for projects

By attending, you will learn how to produce and deliver effective presentations which will engage your audience. You will instantly improve your ability to transform average presentations into 'Killer Presentations' - those that have visual impact, high recall and create bottom-line results.
After all, a memorable presentation can make the difference between you winning and losing an order, gaining acceptance of an idea or failing, or creating a meaningful exchange of information rather than misunderstanding.

During the workshop you will work on your own PowerPoint presentation and take away a much improved version. You will also hear real case study examples and take away ideas that you can implement right away. Delegates will be given the knowledge and methodology to create, and opportunities to deliver, presentations in an easy to use and ground-breaking format that re-defines the fundamentals of great presentations.

The workshop format focuses on how to:
* develop and structure compelling messages
* initiate the visualisation process
* increase audience retention through synchronised visual communication
* present a seamless flow of visual information

Note:
Places are restricted due to the intensity of the session, so we advise you to book early to secure your place.

Date:
Tuesday 13th May 2008

Time:
09:00 - 12:30

Venue:
Sunley Management Centre
University of Northampton
NN2 7AL

Prices:
CIM Member £35
CIM Student & Student £35
Guest £45

You can book on:
http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=18577

22nd April 2008 - "Marketing for Small Businesses Conference" and Workshops - CANCELLED

An opportunity for small business leaders and practitioners, seeking new inspirations to improve their sales and profitably. Our four conference speakers are highly qualified marketers who specialise in helping small businesses to grow:

• Targeting profitable customers - Richard Allsop: http://www.strategicbusinesspartnership.com/
  
  
• Why selling doesn’t work any more - Grant Leboff: http://www.intelligentsalesclub.com/
  
  
• Promoting your business through PR - Peter Crowe: http://www.ceres-pr.co.uk/
  
  
• Internet marketing on a shoestring - Susan Hallam: http://www.shcl.co.uk/
  

The morning session will begin at 09:15 and should finish by 13:00. For more information, please click here.

In the afternoon there will be associated workshops of 2.5 hours each, at an additional price, which will include a light sandwich lunch and afternoon refreshments. For more information, please click here.

Click here to book the morning conference before Easter (21 March) and receive an “early bird” discount of £10 per delegate.

or call event bookings at 01628 427120

29th January 2008 - University of Warwick - "Getting Ahead in E-Marketing"

In the first of two events featuring successful e-marketing, this seminar re-visits the fundamentals of building and managing websites that deliver results.

James Pennington, Lead Consultant of the National b2b Centre at Warwick University, will guide delegates through the secrets to planning and developing websites that work. Search Engine Management and measurement of results with analytics will be fully covered.

As the seminar progresses, delegates will use analytical techniques from the Nb2b Centre’s on-line toolkit to critique a selection of live websites and see for themselves the difference between the good, the bad and the ugly. Are you confident enough to nominate your website for assessment?

James’ engaging presentation style, access to a range of free analytical tools and a valuable networking opportunity combine to create an enjoyable and informative evening. Book early to avoid disappointment.

Take a further step towards “Getting Ahead in E-marketing” at our second event, the “Future of Digital Brands” to be held in Birmingham 27 February. E-marketing experts Simon Cox and Andy Cox from Freestyle New Media pose the question “Whose brand is it anyway?” as new areas of customer interaction are available to marketers through “Web 2.0” and other digital media.

Use this link to book your places at these two events and get ahead in e-Marketing through 2008:
http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=16699
or call CIM event bookings at 01628 427120

Date: 29 January 2008
Time: 18:00 for buffet, refreshments and networking. Seminar commences 18.30
Venue: International Manufacturing Centre, The University of Warwick, Coventry CV4 7AL
Directions: http://www2.warwick.ac.uk/about/visiting/maps/central The venue has extensive car parking
Price: Members, Student non-members, Studying Members £15, Guests: £20
CPD: 2.5 hours Category 2

30th October 2007 - Northampton - "Killer Presentations" by Nicholas B. Oulton

We've all been there, whatever level we're working at. We have to make a presentation to the boss or an existing client or even at a pitch so learning how to use PowerPoint effectively has become a necessary business skill.

A memorable presentation can make the difference between winning and losing an order, gaining acceptance of an idea or failing, or creating a meaningful exchange of information rather than misunderstanding.In this session, you will learn how to transform your PowerPoint presentation into a truly effective message delivery medium, leaving a memorable and mesmerising impression on your audience.


Speaker:
Nicholas B. Oulton is a Chartered Marketer and a professional presenter with over thirteen years sales and marketing experience.

Time:
18:30 - 20:30

Venue:
Northampton Town Football Club, Sixfields Stadium, Northampton NN5 5QA

Price:
CIM Member £5
CIM Student & Student Free
Guest £10

Click here to book on line.

Press Release: OVERLOOK MARKETING TRAINING AND RISK BUSINESS DOWNTURN, WARNS INSTITUTE

PRESS RELEASE


OVERLOOK MARKETING TRAINING AND RISK BUSINESS DOWNTURN, WARNS INSTITUTE

As marketers increase their activity for their Christmas campaigns, off-the-job training can often be overlooked as the pressure mounts. But to do so can be to the detriment of the business, The Chartered Institute of Marketing is warning businesses in the East Midlands.

Research has shown that there is a significant link between training and the chances of a business closing. Of the companies that did not provide training for employees, over one in four of (27%) closed between 1998 and 2004, while only one in nine companies that did provide training failed during the same period.*

“This is a significant statistic and one that businesses in the East Midlands can learn from,” explains Jill Wells, regional chair of The Chartered Institute of Marketing in the East Midlands. “Marketers are front line when it comes to driving growth and if they don’t have the qualifications or training that keeps them up-to-date then their employer’s business could unintentionally suffer.”

And yet research also shows that 11% of employees feel they are under-skilled for their current role.** If marketers are to work at their optimal level then active and targeted training by employers is vital.

“Those that are under-skilled are less likely to take advantage of marketing opportunities as they arise and are less likely to understand how strategic marketing can best position the business for growth,” concludes Jill.

There is a full events schedule available in the East Midlands as well as professional courses available at the local study centres, details of which may be found at www.cim.co.uk/events. In addition, The Chartered Institute of Marketing provides both professional qualifications and short courses that promote excellence in marketing. These are based on detailed research and feedback from employers, industry leaders, academics and The Institute’s students.

ENDS


* Training and Establishment Survival, Skills for Business Research Report 22, March 2007, Sector Skills Development Agency, www.ssda.org.uk
** Job Matching in the UK and Europe, Skills for Business Research Report 25, July 2007, Sector Skills Development Agency, www.ssda.org.uk

Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.

About The Chartered Institute of Marketing:
The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk