29th January 2008 - University of Warwick - "Getting Ahead in E-Marketing"

In the first of two events featuring successful e-marketing, this seminar re-visits the fundamentals of building and managing websites that deliver results.

James Pennington, Lead Consultant of the National b2b Centre at Warwick University, will guide delegates through the secrets to planning and developing websites that work. Search Engine Management and measurement of results with analytics will be fully covered.

As the seminar progresses, delegates will use analytical techniques from the Nb2b Centre’s on-line toolkit to critique a selection of live websites and see for themselves the difference between the good, the bad and the ugly. Are you confident enough to nominate your website for assessment?

James’ engaging presentation style, access to a range of free analytical tools and a valuable networking opportunity combine to create an enjoyable and informative evening. Book early to avoid disappointment.

Take a further step towards “Getting Ahead in E-marketing” at our second event, the “Future of Digital Brands” to be held in Birmingham 27 February. E-marketing experts Simon Cox and Andy Cox from Freestyle New Media pose the question “Whose brand is it anyway?” as new areas of customer interaction are available to marketers through “Web 2.0” and other digital media.

Use this link to book your places at these two events and get ahead in e-Marketing through 2008:
http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=16699
or call CIM event bookings at 01628 427120

Date: 29 January 2008
Time: 18:00 for buffet, refreshments and networking. Seminar commences 18.30
Venue: International Manufacturing Centre, The University of Warwick, Coventry CV4 7AL
Directions: http://www2.warwick.ac.uk/about/visiting/maps/central The venue has extensive car parking
Price: Members, Student non-members, Studying Members £15, Guests: £20
CPD: 2.5 hours Category 2