22 May 2013 - Northampton - Social Media - The rise of marketing 2.0

Find out where social media fits in the new customer-driven marketing mix through this interactive workshop

Speaker:

Adam Naisbitt

Date:

22/05/2013

Time:

18:30

Venue:

Collingtree Suite
Holiday Inn Express
Loakes Close, Grange Park
Northampton
United Kingdom
NN4 5EZ

Map Link:

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Host:

Northamptonshire

 

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Description:

Where does social media fit in today's marketing mix?
Is it right for every business?
Is it just another fad? 

Social media has enabled customers to change the rules of marketing forever, and businesses not knowing how to engage in a post-social media world risk losing customers they never knew they had.

This practical session takes you through how the developments have:
• Changed people's purchasing habits.
• Impacted on traditional marketing.
• Shown the importance of social media as a key marcomms tool.

We all know what social media is, and we know that it's something we should be involved with. However, are we as productive as we could be? Do you feel that your campaigns are working for you in the way you want? Do you have questions about the practical side of using these tools or setting up your business on the various applications? Do you want to know how you can make sure you are reaching your target audience - and making an impact?

Following the session speaker, there is a quality hands on Q&A, with Dr Digital experts, to diagnose and support your use of social media. Areas covered are Twitter (generate conversations that build rapport and drive traffic), Facebook and LinkedIn (their importance for business).

WiFi is available at the venue. We recommend you bring your laptop (not tablet) to access your social media accounts as you can work directly with one of our experts to resolve your queries.

The Dr Digital experts for this session are Adam Naisbitt of Cooper Banks MacKenzie, Shelley Rostlund of Social Intelligence and Lilach Bullock of Sociable.

Adam Naisbitt is a text-book serial entrepreneur. For over fifteen years, Adam has been at the forefront of bringing marketing and technology together. His work in this arena has been featured in business press ranging from the London Evening Standard and the Wall Street Journal. Last summer, the BBC voted Adam Naisbitt's team the second best social media team in the world.

Adam’s unique blueprint for online marketing is now used by businesses ranging from solo-entrepreneurs to multi-million pound chains across the country.  It has also driven the success of projects such as 2012TicketAlert, a social media based service which grew to over 100,000 followers and reached 2.5 million people over the three weeks of London 2012 Olympics.

Alongside his commercial work, Adam is passionate about investing into social projects and his company is currently driving and funding projects tackling problems in education, business training and unemployment.

7 February 2012 at The University of Buckingham: Northamptonshire CIM presents:

All you wanted to know about social media, but were afraid to ask

A briefing on social media and update on the latest developments by Graham Jones

Graham Jones is very well qualified to address the challenging title of this event. He is a professional speaker, psychologist, consultant and author who specialises in the way we use the internet. He uses that knowledge to help businesses make more money online by ensuring that what they do on the internet truly connects with real people. He has written 26 business books and is an award winning writer. He has also been running workshops and speaking on the conference circuit since he set up his own business in 1984.

Graham is a qualified psychologist and a member of the British Psychological Society. He is also a Fellow of the Professional Speakers Association.

Graham is regularly asked to be a commentator or interviewee for many media outlets. You may hear him interviewed on the radio or see him quoted in newspapers and magazines. You can also check out his Wikipedia entry and website, before seeing, hearing and talking with him at this important CIM Northamptonshire event.

Venue:	University of Buckingham Business School Hunter Street Buckingham MK18 1EG

Registration: 18:30
The event will start at 19:00 and will finish by 21:00.
This is a CPD category 10 event.

Price information

Member:	£10.00
Studying Member:	£  5.00
Student:	£  5.00
Guest:	£20.00
Tea and coffee will be available. If you have any special requirements please contact the events team.
Please book online for this event http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44429 If you cannot do so please call The Chartered Institute of Marketing on 01628 427340

14 December 2011 - Northampton - Build the value of your sales prospect list

How to survive and thrive in difficult times

The survive and thrive programme is a series of CIM practical skills initiatives, designed to help companies retain existing customers and attract new business.

Whether you have a start-up enterprise in mind or you are an owner/manager of an existing business or a sales and marketing person responsible for business development, you will need to invest time in prospecting for profitable accounts. Insightfully, effectively and efficiently knowing what data to collect is the key to improving sales conversion rate and building a profitable customer base.

Keith Barlow is a highly experienced key account manager who has won single deals in access of £1.5 million. He advises SMEs on how best to improve sales through the use of proven tools that enhance team performance.

Speaker:	Keith Barlow
Date:	14/12/2011
Time:	13:30
Starts:	14:00    Finishes: 17:00
Venue:	The Hunsbury Hill Centre Harksome Hill Northampton Northamptonshire NN4 9QX United Kingdom
Host:	Northamptonshire

This is a CPD category 2 event.

Price information

Member:	£49.00
Studying Member:	£49.00
Student:	£99.00
Guest:	£99.00
If you have any special requirements please contact the events team.
Please book online for this event: http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44410 If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.

29th September 2010 - Silverstone's Marketing Strategy (and a chance to win a "Ferrari Driving Experience" worth £249)

Do you want hear Silverstone's management talk about their marketing strategy, now that F1 is back, tour the expanded circuits AND have a chance, in a business card draw, to win a "Ferrari Driving Experience" worth £249? See: http://www.silverstone.co.uk/experiences/driving-days/ferrari-experiences/.

Well, you can do all three if you book now for CIM Northamptonshire's Regional Event at Silverstone on 29 September 2010. Places are limited, so please book as soon as possible to avoid disappointment.
 

This exciting regional event will start with a tour of the circuit and all its new facilities, followed by Silverstone's management presenting their marketing management strategy, now that F1 is back.

The presentation will include:

• Original marketing management objectives.
• Challenges for a commercial/club organisation.
• Working with stakeholders and regional government organisations.
• Current stages of development and plans for the future.

The presentation will be followed by a Q&A session.


You will also have a chance to win a "Ferrari Driving Experience" worth £249 in a Business card draw.

Date: 29/09/2010
Time:17:30 to 20:30
CPD Hours: 2.0

Venue:
Silverstone Circuit
Silverstone
Northamptonshire
NN12 8TN

Host: Northamptonshire CIM

Price information:

Member:                 £30.00
Studying Member:  £20.00
Student:                  £40.00
Guest:                     £40.00

Booking information:

Please book online for this event on: http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=35722

If you cannot do so, please call The Chartered Institute of Marketing on 01628 427340.

17th March 2010 - Northampton - Practical Social Media Marketing plus Undergraduate Student Mentoring Exhibition

This unusual event, now in its second year, comprises of two sessions.

18:15 Session One

Give something back and help develop new marketing talent. The University of Northampton's Advertising, Design and PR Professional Practice student exhibition is your opportunity chat to students and see how they are developing knowledge and skills directly relevant to the communications industry. See them pitch themselves to you and your feedback, expertise and insight will of be of great benefit to the students and enable them to develop professionally. You may even find a great intern or future employee.

Light buffet

19.15 Session Two

Learn from expert digital agency TEQUILA\London about the practical aspects of social media marketing. This session will look at where to start with social media - Twitter, Facebook, LinkedIn, blogs etc.; what's most useful for B2B organisations versus B2C companies; basic guidelines; what's new on the block; and whether a social media policy is needed.

Speaker: Chris Spencerley - Group Account Director at TEQUILA\London.

Registration 18:00, the event begins at 18:15 and finishes at 20:30.

Price informationMember: £8.00 Studying Member: £8.00 Student: £0

For further information and to book please visit here or please call The Chartered Institute of Marketing on +44 (0)1628 427340.

The event is being held at:

The Atrium, Rockingham Library
University of Northampton
Park Campus
Broughton Green Road
Northampton
NN2 7AL
United Kingdom

CIM Regional Events

CIM Regional Events

CIM events events are a great way to share best practice and network with like-minded professionals. Discover what's happening in your region.

Download a copy of the events brochure here

19th November 2009 - Northampton - Fateful attraction - or how to align employer and personal branding

PLEASE NOTE THIS EVENT HAS HAD TO BE CANCELLED - SORRY FOR ANY INCONVENIENCE

How do you know that your values match a potential employer's values?

Organisations are increasingly focusing on employer brand, both as a way of competing effectively in the labour market and also to drive employee loyalty through effective recruitment, engagement and retention practices. Just as marketers seek to understand their customers, HR people benefit from gaining 'employee insight' to inform HR strategy, influence the design of internal communication strategies and design effective people management initiatives.

This raises some important questions: do organisations know they are attracting the type of person that fits with their values, culture and purpose? When applying for a job, does an individual know that their values, purpose and motivations fit with those of their prospective employer?

The answer is not as clear cut as a simple yes or no even though a lot of research is probably done on both sides of this equation: yet in instances when one side gets it wrong, a lot of physical and emotional disruption is caused; and that is before the financial cost is counted. If benefits are to be reaped from employer branding, it is crucial that there is collaborative working between HR specialists and colleagues in marketing and internal communications functions.

The Myers-Briggs Type Indicator (MBTI) is a personality profiling tool based on preferences which enable you to assess your psychological type; and some interesting work has been done with MBTI to assess organisations in a similar way.

This workshop explores the MBTI at both an individual and organisational level and links with the notion of employer branding.

Workshop content:

* Introduction to the MBTI framework
* Understanding type - personal perspective
* Understanding type - organisational perspective
* Employer branding

The intention of the workshop is to inform, encourage discussion and debate. Participants will be encouraged to share their experience and examples and will be offered a 50% discount on a personal MBTI profiling questionnaire and feedback session which is normally priced at £120 plus VAT.

Workshop delivered by Level Seven (UK) Limited, a Northampton-based talent and leadership development consultancy.

When: 19th November 2009

Where: Holiday Inn, Northampton

How to Book: Visit the CIM website here or call (0)1628 427340

This event attracts 2 hours CPD

16th September 2009 - Northampton - The missing link between direct mail and the internet

PLEASE NOTE THIS EVENT HAS HAD TO BE CANCELLED - SORRY FOR ANY INCONVENIENCE

The missing link between direct mail and the internet Marketing one to one delivers real results!

The problem:
Summer 2007, response rates and overall return on investment (ROI) from all Moneypenny direct mail campaigns were dramatically dropping despite introduction of external agency experts. There were no quantifiable or tangible measures of the relationship between online and offline marketing.

Moneypenny was blind and had limited opportunities to learn what was causing the slide. Agencies had no real answers. Direct mail generated a high volume of internet traffic, but a low volume of clients and the question was why. We needed to know more, a lot more, fast. We required a different, unique approach that combined education about the product with a sales opportunity, and an increased ROI on the £650k direct marketing budget.

Moneypenny required a method of:
a. Increasing offline responses
b. Measuring the online education journey
c. Presenting different scenarios to specific individuals and sectors
d. Measuring the EXACT impact online of offline activity
e. Converting ‘educated’ visitors who don’t initiate contact
f. Increasing ROI

The solution
Combining the impact of personalised direct mail with a truly personalised online tool. Prospective clients view a personalised website that reflects their individual and their sector’s needs. Moneypenny learns from each individual visitor exactly what their journey and preferences are and responds accordingly.

Using technical expertise from the US, database driven variable text and imagery, Moneypenny has overcome the anonymity of direct mail campaigns and now speaks directly to its prospects, concentrating just on their own specific needs and wants.

Speaker: Rachel Clacher, co-founder, Moneypenny. Moneypenny is the UK’s leader in telephone answering and outsourced reception services. Established in 2000 by brother and sister team Ed Reeves and Rachel Clacher, today it looks after four million calls a year calls for over three thousand businesses of all shapes and sizes across the UK.


Speaker:
Rachel Clacher

Date:
16/09/2009

Time:
18:30

Venue:
Holiday Inn,
Northampton
Bedford Road
Northampton
NN4 7YF

For further information and to book please visit http://www.cim.co.uk/ or contact cimevents@cim.co.uk

10th June 2009 - Loughborough - Take it to the world - The power of exporting

The Chartered Institute of Marketing and UK Trade and Investment East Midlands are proud to present an opportunity for members and guests to attend this high profile masterclass in International Marketing.

Many hail exporting as a leading driver in terms of business recovery from the current financial climate. This flagship event for the East Midlands held in World Trade Week gives companies an unrivalled opportunity to discover what potential they have in the worldwide marketplace and discover what help is available to develop their international trade potential.


Hear from a range of guest speakers including Allyson Stewart-Allen who have a proven record of international success - and attend masterclasses aimed at giving useful tips on how to succeed overseas. The day will involve keynotes, smaller working groups, an exhibition incorporating an international departure lounge with country desks full of specific market information.

For more details, click here.


Who should attend?
Business owners and marketing personnel from businesses who are already trading overseas or who think their business has an export potential and wish to find out more.


Date:
10/06/2009
Time:
09:30 to 16:00
CPD Hours:
5.0
Venue:
Sir Denis Rooke Building
Holywell Park
Loughborough University
Loughborough
Leicestershire
LE11 3TU

Location map

Price information
Member: £25.00
Studying Member: £25.00
Student: £30.00
Guest: £30.00

The event includes lunch, refreshments and networking opportunities.

Please book online for this event.

If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.

28th April 2009 - Northampton - How to evolve a brand with heritage - The Avon Cosmetics Story

Avon is the world's leading direct seller of beauty and related products, and with a global annual turnover of $8 billion it is truly one of the world's superbrands. Avon markets its products to women in more than 100 countries via it's five million independent sales representatives - often fondly known as the Avon Lady. The roots of Avon can be traced back to 1886, and staying true to this heritage whilst balancing the desire to continually evolve the brand, is a challenge the company and its marketers work at to ensure it remains relevant in today's society and continues to keep its store fresh and exciting, without alienating its core audiences.
This fascinating case study from two experienced senior marketers from Avon will highlight some of the key strategic branding lessons that will inform, entertain and motivate aspiring and experienced marketers alike.

Speakers: Kirsty Colburn and Brendan Healey

Kirsty Colbourne is Head of Category Marketing for Avon Cosmetics and has worked in various senior management roles throughout the marketing team including the international division, and as a member of the team opening new markets in many Central and European countries. Kirsty has also worked leading the communications and incentives team who work closely with the sales group to keep representatives informed and excited about key marketing initiatives. Kirsty now heads up the newly devised marketing strategy and business development unit which aspires to keep feeding fresh and new ideas into the marketing team to help Avon maintain and grow its market share.

Brendan Healey is Marketing Strategy and Brand Development Manager at Avon. For the last eight years Brendan has worked across many of the different functions within the marketing group including the campaign marketing, and brand across most of the beauty categories including brand manager on fragrance where he delivered one of the biggest launches to date for Avon UK with the new Christian Lacroix - Rouge and Noir fragrances.


Date:
28/04/2009
Time:
18:30
CPD Hours:
1.5
Venue:
Holiday Inn Northampton,
Bedford Road,
Northampton
NN4 7YF

Location map

Prices
Member: £9.80
Studying Member: Free
Student: £9.80
Guest: £14.70

Please book online for this event.
If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427120

18th March 2009 - Northampton - The role of digital in business today

Meet the future of marketing communications!

The University of Northampton's advertising, design and PR professional practice student exhibition is your opportunity to see how students are developing knowledge and skills directly relevant to the communications industry. Your feedback, expertise and insight will of be of great benefit to the students and enable them to develop professionally.

Following the exhibition, Andy Peppiatt, Digital Group Account Director at the digital agency TEQUILA\London will explain all about digital in business in the first annual marketing lecture.

• What is the role of the website in a new customer experience?
• Where do digital strategies fit with managing existing customer contacts?
• Why should I worry about how my brand is represented online?
• Will social media marketing live or die?

Venue:
The Atrium, Rockingham Library
University of Northampton Park Campus
Broughton Green Road
Northampton
NN2 7AL
Location map of the venue.

Start Time: 18:15
CPD Hours: 2.5

Prices:
Members: £7.30
Studying Members: Free
Student Non-Members: Free
Guests: £14.70
Price includes light buffet and refreshments

Book Online Now

If you cannot book online please call The Chartered Institute of Marketing on
+44 (0) 1628 427340

29th January 2009 - Northampton - Marketing in the 21st century: a new approach

Frustrated at the way the traditional methods of marketing and selling are being taught and conducted within the workplace, Grant Leboff formalised his own sales philosophy and sales therapy, creating a new marketing and sales methodology for the 21st Century.

As the Managing Director of two companies, Grant puts what he says into practice, every day. Phone Intelligence Ltd is a business-to-business telemarketing company. Its services include market research, appointment making and lead generation, as well as training and consultancy in the telemarketing arena.

The Intelligent Sales Club Ltd provides sales and marketing support to business owners through seminars, training and resource materials. It also provides consultancy, helping companies build brands and refine their sales message and approach and determine their best routes to market.

• Every business is a sales organisation
  
• Without sales there are no customers
  
• Without customers there is no business
  
• What's your strategy for winning business?

Speaker - Grant Leboff
Grant spends a significant amount of time giving talks about sales and marketing for a variety of business groups. He also is a regular contributor to many business magazines and newspapers. His first book, Sales therapy: effective selling for the small business owner was in Amazon's top 10.

Venue:
Holiday Inn
Northampton
Bedford Road
Northampton
NN4 7YF

Location map of the venue

Start Time: 18:30

CPD Hours: 1.5

Price:
Members: £7.30
Studying Members & Student Non-Members: Free
Guests: £14.70

Price includes refreshments and sandwiches


Book online at: http://www.cim.co.uk/NewsAndEvents/Events/EventBookingForm.aspx?objectID=24316

or telephone: (01628) 427340

27th November 2008 - Northampton - Can your brand see you through a downturn in the economy?

Brand guru Mike Skidmore's compelling seminar will look at how to use your brand as a focus for driving customer retention and departmental performance. It will help you to position the economic downturn as an opportunity, rather than a threat within your business, in order to build momentum for action.

The seminar will cover:
* Developing a positive 'recession' strategy to fight back and build enthusiasm for changes
* Talking to clients - how to reassure them and win support for more business, by undertaking a pro-active research and performance improvement programme
* Brand and internal engagement - how to win over the doubters and focus effort
* Departmental co-operation and silo issues - how to address team purpose and bring everyone closer to customers and their needs

Venue:
Holiday Inn Northampton
Bedford Road
Northampton
NN4 7YF

Location map of the venue

Start Time:
18:30

CPD Hours:
1.5

Price:
Members: £10.00
Studying Members & Student Non-Members: Free
Guests: £15.00

Price includes refreshments and sandwiches

15th July 2008 - Wellingborough - ‘The awesome power of exhibitions and live events’

CIM Northamptonshire is pleased to announce an interesting workshop in July that will reveal the secrets of exhibiting success and achieving great return on investment.

Our two speakers will provide you with leading edge approaches to exhibition planning and strategy development.

Trevor Foley, Chief Executive of the Events Industry Alliance
and
Paddy Power, Account Director and Head of Training, Nimlok Ltd

This practical workshop will include:
Ø Stand design and build
Ø Setting objectives
Ø Planning your participation
Ø Best practice in staffing your stand effectively
Ø Lead generation and follow up techniques
Ø Budget setting
Ø Delivering ROI
Ø Training tools to take back to your office

So if you are a first timer or seasoned exhibitor, this workshop is for you.

There will be a prize draw for a banner stand, donated by Nimlok Ltd, with graphics donated by Nutshell Creative Marketing Ltd.


Note:
Lunch is included and an option to tour the facilities of Nimlok Ltd, who are the leading single source provider for the exhibition and display industry.

Date:
15th July 2008

Time:
9.30am for 9.45 start

Venue:
Nimlok Ltd, Booth Drive, Park Farm, Wellingborough, Northants NN8 6NL

Prices:
Members £15, Guests £20


You can book for this excellent workshop on the CIM events web page or call the CIM Events Team on 01628 427120.

13th May 2008 - Northampton - Killer Presentations Workshop

Following the very successful evening event last autumn, Chas Williams will be leading a half day workshop on how to produce and deliver effective presentations which will engage your audience.

Have you ever wondered how simple changes to your PowerPoint presentation could have a big impact on its success?

Have you got a business pitch or important presentation coming up? Will yours kill your competition and/or your audience?

If you use PowerPoint, then this Killer Presentations Workshop will be the most valuable half-day event you attend this year.

How many companies actually measure the 'effectiveness' of their presentations? We estimate that only around 5% of companies are able to answer this. Our research shows that most companies believe that their material is 'good' and is 'likely to be as good as their competitors'. But is that really good enough?

Have you ever wondered how simple changes to your presentation could have a big impact on its success? Do you really know what makes an effective presentation? In the past, you may have received training on how to deliver a presentation but chances are you won't have been given PowerPoint Effectiveness training.

The Killer Presentations Workshop is unlike any other. It focuses on what is effective on slides and why - based on academic research and experience. Why not send us some samples of your current material and we can provide feedback in the session?

Who will benefit from the Workshop?
* Marketing and support staff who prepare presentations for themselves or others
* Sales professionals who want to improve the success rate of their presentations
* Communications managers
* Analysts and Specialists who inform others or seek approval for projects

By attending, you will learn how to produce and deliver effective presentations which will engage your audience. You will instantly improve your ability to transform average presentations into 'Killer Presentations' - those that have visual impact, high recall and create bottom-line results.
After all, a memorable presentation can make the difference between you winning and losing an order, gaining acceptance of an idea or failing, or creating a meaningful exchange of information rather than misunderstanding.

During the workshop you will work on your own PowerPoint presentation and take away a much improved version. You will also hear real case study examples and take away ideas that you can implement right away. Delegates will be given the knowledge and methodology to create, and opportunities to deliver, presentations in an easy to use and ground-breaking format that re-defines the fundamentals of great presentations.

The workshop format focuses on how to:
* develop and structure compelling messages
* initiate the visualisation process
* increase audience retention through synchronised visual communication
* present a seamless flow of visual information

Note:
Places are restricted due to the intensity of the session, so we advise you to book early to secure your place.

Date:
Tuesday 13th May 2008

Time:
09:00 - 12:30

Venue:
Sunley Management Centre
University of Northampton
NN2 7AL

Prices:
CIM Member £35
CIM Student & Student £35
Guest £45

You can book on:
http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=18577

22nd April 2008 - "Marketing for Small Businesses Conference" and Workshops - CANCELLED

An opportunity for small business leaders and practitioners, seeking new inspirations to improve their sales and profitably. Our four conference speakers are highly qualified marketers who specialise in helping small businesses to grow:

• Targeting profitable customers - Richard Allsop: http://www.strategicbusinesspartnership.com/
  
  
• Why selling doesn’t work any more - Grant Leboff: http://www.intelligentsalesclub.com/
  
  
• Promoting your business through PR - Peter Crowe: http://www.ceres-pr.co.uk/
  
  
• Internet marketing on a shoestring - Susan Hallam: http://www.shcl.co.uk/
  

The morning session will begin at 09:15 and should finish by 13:00. For more information, please click here.

In the afternoon there will be associated workshops of 2.5 hours each, at an additional price, which will include a light sandwich lunch and afternoon refreshments. For more information, please click here.

Click here to book the morning conference before Easter (21 March) and receive an “early bird” discount of £10 per delegate.

or call event bookings at 01628 427120

29th January 2008 - University of Warwick - "Getting Ahead in E-Marketing"

In the first of two events featuring successful e-marketing, this seminar re-visits the fundamentals of building and managing websites that deliver results.

James Pennington, Lead Consultant of the National b2b Centre at Warwick University, will guide delegates through the secrets to planning and developing websites that work. Search Engine Management and measurement of results with analytics will be fully covered.

As the seminar progresses, delegates will use analytical techniques from the Nb2b Centre’s on-line toolkit to critique a selection of live websites and see for themselves the difference between the good, the bad and the ugly. Are you confident enough to nominate your website for assessment?

James’ engaging presentation style, access to a range of free analytical tools and a valuable networking opportunity combine to create an enjoyable and informative evening. Book early to avoid disappointment.

Take a further step towards “Getting Ahead in E-marketing” at our second event, the “Future of Digital Brands” to be held in Birmingham 27 February. E-marketing experts Simon Cox and Andy Cox from Freestyle New Media pose the question “Whose brand is it anyway?” as new areas of customer interaction are available to marketers through “Web 2.0” and other digital media.

Use this link to book your places at these two events and get ahead in e-Marketing through 2008:
http://www.cim.co.uk/NewsAndEvents/Events/EventDetails.aspx?ObjectID=16699
or call CIM event bookings at 01628 427120

Date: 29 January 2008
Time: 18:00 for buffet, refreshments and networking. Seminar commences 18.30
Venue: International Manufacturing Centre, The University of Warwick, Coventry CV4 7AL
Directions: http://www2.warwick.ac.uk/about/visiting/maps/central The venue has extensive car parking
Price: Members, Student non-members, Studying Members £15, Guests: £20
CPD: 2.5 hours Category 2

30th October 2007 - Northampton - "Killer Presentations" by Nicholas B. Oulton

We've all been there, whatever level we're working at. We have to make a presentation to the boss or an existing client or even at a pitch so learning how to use PowerPoint effectively has become a necessary business skill.

A memorable presentation can make the difference between winning and losing an order, gaining acceptance of an idea or failing, or creating a meaningful exchange of information rather than misunderstanding.In this session, you will learn how to transform your PowerPoint presentation into a truly effective message delivery medium, leaving a memorable and mesmerising impression on your audience.


Speaker:
Nicholas B. Oulton is a Chartered Marketer and a professional presenter with over thirteen years sales and marketing experience.

Time:
18:30 - 20:30

Venue:
Northampton Town Football Club, Sixfields Stadium, Northampton NN5 5QA

Price:
CIM Member £5
CIM Student & Student Free
Guest £10

Click here to book on line.

Press Release: OVERLOOK MARKETING TRAINING AND RISK BUSINESS DOWNTURN, WARNS INSTITUTE

PRESS RELEASE


OVERLOOK MARKETING TRAINING AND RISK BUSINESS DOWNTURN, WARNS INSTITUTE

As marketers increase their activity for their Christmas campaigns, off-the-job training can often be overlooked as the pressure mounts. But to do so can be to the detriment of the business, The Chartered Institute of Marketing is warning businesses in the East Midlands.

Research has shown that there is a significant link between training and the chances of a business closing. Of the companies that did not provide training for employees, over one in four of (27%) closed between 1998 and 2004, while only one in nine companies that did provide training failed during the same period.*

“This is a significant statistic and one that businesses in the East Midlands can learn from,” explains Jill Wells, regional chair of The Chartered Institute of Marketing in the East Midlands. “Marketers are front line when it comes to driving growth and if they don’t have the qualifications or training that keeps them up-to-date then their employer’s business could unintentionally suffer.”

And yet research also shows that 11% of employees feel they are under-skilled for their current role.** If marketers are to work at their optimal level then active and targeted training by employers is vital.

“Those that are under-skilled are less likely to take advantage of marketing opportunities as they arise and are less likely to understand how strategic marketing can best position the business for growth,” concludes Jill.

There is a full events schedule available in the East Midlands as well as professional courses available at the local study centres, details of which may be found at www.cim.co.uk/events. In addition, The Chartered Institute of Marketing provides both professional qualifications and short courses that promote excellence in marketing. These are based on detailed research and feedback from employers, industry leaders, academics and The Institute’s students.

ENDS


* Training and Establishment Survival, Skills for Business Research Report 22, March 2007, Sector Skills Development Agency, www.ssda.org.uk
** Job Matching in the UK and Europe, Skills for Business Research Report 25, July 2007, Sector Skills Development Agency, www.ssda.org.uk

Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.

About The Chartered Institute of Marketing:
The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk

Rod Wilkes event (Click this title to see all the comments)

What did people think of our new chief last night?

Am interested in what others had to say as I couldn't make it.