COUNTY’S FOOD PRODUCERS EXPLAIN THEIR RECIPE FOR SUCCESS

PRESS RELEASE (8 June)

Northamptonshire’s marketers and business people are being invited by The Chartered Institute of Marketing to an event which will explore how food producing in the county is as much about marketing as it is taste if success is to be on the menu.

Northamptonshire’s creative and inventive food producers have worked together to identify and target niche markets effectively, and ensured success for their quality products.

"Our county’s food producers are as switched on when it comes to marketing as they are in supplying fantastic quality food," explains Steve Bishop, branch chair and director of local agency Nutshell Creative Marketing. "The changing practices applied by the producers in response to market trends have led to the development of strong brands and the pooling of resources with excellent results. "

Speakers will include farmer, butcher and restaurateur James Burgess Lumsden and producers of wine, lavender cakes, breads and preserves Bill Hulme and daughter Fleur Hulme.

If all this sounds like hungry work, worry not as the event will conclude with a BBQ of local produce and the chance to get down to some serious food sampling!

A Taste of Northamptonshire will take place at The Hunsbury Hill Centre, Harksome Hill, Northampton. NN4 9QX on Wednesday 20 June 2007. The event will commence at 1830 with the BBQ following at 2030. The cost, including food, is £5 for Chartered Institute of Marketing members and £7 for non-others. Studying members free. All welcome.
To book a place or for more information visit www.cim.co.uk/events or call 01628 427120.

ENDS
Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.
About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk