Are there any questions you would like to ask Rod Wilkes, the new CEO of the CIM, but you can not get to the CIM event in Nottingham on 18th June 2007?
If the answer is yes, please post your questions in "comments", below this posting.
We will then ensure that your questions are posed to Rod during the Nottingham event.
We will also be posting the question and answer session on this blog after the event.
PRESS RELEASE
NORTHAMPTON’S MARKETERS FIRST TO BLOG
The Chartered Institute of Marketing’s Northampton branch believes it is the first in the country to embrace the trend for interacting freely, easily and instantly online by starting its own blog. The blog - to be found at www.cimnorthants.blogspot.com - will act as a newsletter about local events and campaigns but will allow the area’s marketers to post information and have their say if they wish.
The idea came from committee member Nigel Adams, who shared his enthusiasm with the rest of the committee and together they felt that the branch should be the first to see if blogging helps local marketers to interact and make the most of what’s available to them.
"We recently had a brilliant event about new technology in marketing", explains Nigel "and we thought it would be a good idea to try using this new technology to see if it would help us improve communications with our members and local marketers, as well as getting feedback from them.
A newsletter via post or email is the usual way for branches to communicate but it is a one-way communication. We hope our blog will foster a lively interaction of both news and views."
Adding posts and commenting on them is open to not only Chartered Institute of Marketing’s members but also local marketing people and business owners, just as events are.
A blog - short for weblog - is an online journal or newsletter that is frequently updated and intended for general public use. It is estimated that there are 150 million blogs created around the world.
ENDS
Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.
About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk
About 60 people came along to Fedrigoni's conference centre and heared presentations by experts from Fedrigoni Environmental Papers, Clare Taylor Consulting, Royle Corporate Print (a litho printer), Cambrian Printers (a digital printer), who presented their ideas and experiences on how marketers can make their printed marketing activity more environmentally friendly without busting their budgets.
The presentations were followed by a networking reception, thanks to the hospitality of Fedrigoni UK Ltd.
Copies of the presentations will be made available in the near future on the CIM Website.
This release has been kindly carried by the local press, but here's a copy FYI. Many thanks! Amy
PRESS RELEASE
PAY ATTENTION NOT LIP SERVICE TO RESPONSIBLE PRINTING, SAYS INSTITUTE
At a time when consumers are increasingly questioning the environmental impact of printed marketing materials, the Northampton branch of The Chartered Institute of Marketing has organised a free seminar for all business people to attend.
Hosted by Fedrigoni UK, itself recognised by the EU for product environmental excellence, the seminar will feature experts speakers from Fedrigoni Environmental Papers, DEFRA, Clare Taylor Consulting, Royle Corporate Print and Cambrian Printers and a case study from Business Echo. The seminar concludes with cocktails and canapés to help delegates network.
Each will present their ideas on how to make printed marketing communications – and therefore marketing as a whole - more environmentally friendly. Fedrigoni sales manager Simon Shenton will explain the benefits of environmental paper, DEFRA will talk about environmental labelling, whilst Clare Taylor will discuss recycling, sustainable forestry and environmental responsibility. Royal Corporate Print’s managing director Michael Yorke will explain the advantages of environmental litho printers then Carrick Wilkie of Cambrian Printers will give an insight into working with a ‘green’ digital printer.
"Being environmentally responsible is something that businesses are increasingly demanding from suppliers. This seminar looks at one area of marketing that typically gets bad press and will demonstrate that there are companies who pay more than lip service to the issue of acting ethically with their print," explains Steve Bishop, branch chair and director of local agency Nutshell Creative Marketing. "Businesses have a duty to act responsibly and develop a sensible approach towards their print procurement. This will be a really useful and interesting free seminar, to which all are welcome."
The Printing Industry & The Environment will take place at Fedrigoni UK, Brampton Grange, Sandy Lane, Chapel Brampton, NN6 8AD on Thursday 17 May 2007. The event will commence at 1430 with refreshments on arrival. The event finishes at 6.30pm. Free. All welcome.
To book a place or for more information visit www.cim.co.uk/events or call 01628 427120.
ENDS
Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.
About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk
You can now download an audio copy of my presentation April's CIM event from http://www.uptonaway.com/uptonaway_cim_0407_rssfeedaudio.mp3
Unfortunately various constratints have prevented me being able to provide this is in a video format at the moment but if that changes, I'll post the link up here.
